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Consumer loyalty in retailing [PDF]
Skola biznisa, 2014 Loyal consumers are partner enterprises and they represent stable source of income. Companies are more interested in maintaining the existing consumers, rather than attracting the newones, because loyal consumers are the most valuable asset. The aim of this article is to develop an integrative conceptual framework for creating and maintaining consumer ...
Dragana Drinic +2 more
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The Influence of Brand Trust on Consumer Loyalty
EUROPEAN RESEARCH STUDIES JOURNAL, 2021 Purpose: This study aimed to determine the influence of brand trust and its dimensions on consumer loyalty. Design/Methodology/Approach: The study was conducted on a sample of 428 Polish consumers of sports apparel brands who completed an online survey.
Rudzewicz, Adam +1 more
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Indonesian Journal of Business and Entrepreneurship, 2020 This study aimed to analyze the effect of the atmospheric stimulus, perceived value, and hedonic values on consumer loyalty through the service quality of Warunk Upnormal and formulate managerial implications of consumer loyalty.
Resty Anugrah Kusmarini +2 more
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Erigo Customer Loyalty at Shopee E-Commerce
Indonesian Journal of Business and Entrepreneurship, 2023 Digital marketing is using digital technology to develop channels to reach consumers more effectively. The millennial era is concerned with the consumer experience when buying, but the problems and opportunities they face are building a good consumer ...
Prido Risnaldi, Hartoyo, Prita Prasetya
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Jurnal Siasat Bisnis, 2011 The objectives of the research are: 1) to describe brand association, product value, service quality, consumer satisfaction and loyalty of motorcycle in Bekasi; 2) to test the influence of brand association, product value and service quality on consumer ...
Mohammad Rizan, Harun Arrasyid
doaj +4 more sources
Critical review of the e-loyalty literature: a purchase-centred framework [PDF]
, 2012 Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Valvi, AC +3 more
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CONSUMER LOYALTY KARUNIA BARU SHIPPING COMPANY: SERVICE QUALITY, PRICE, AND CONSUMER SATISFACTION
Jurnal Performa, 2022 : This study aims to determine the effect of service quality, and perceived price fairness through consumer satisfaction on consumer loyalty at Karunia Baru Shipping Company.
Gilbert Anthoni Axel
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The Influence of the Relationship between Consumer and Tie-in Promotion on Loyalty
Asia Marketing Journal, 2014 There has been recognition of the increasing importance of cooperation as an element of marketing strategy. Such cooperation is confined to four levels based on product development, sales promotion, pricing arrangements, and place (or distribution ...
Eun Mi Lee, Hyun Hee Park, Jung Ok Jeon
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Food store loyalty: Application of a consumer loyalty framework [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2003 In the intensely competitive food industry, increasing and sustaining repeat buying behaviour among store customers can significantly increase profits. Studies have analysed store loyalty, but no published studies have asked shoppers to define store loyalty; the authors conducted six focus group interviews with consumers in a mid-western US city, in ...
Patricia Huddleston +2 more
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Experiential marketing – A consumption of fantasies, feelings and fun. An investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand [PDF]
, 2013 This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityThe concept of ‘brand experience’ has evolved as an essential area of study within the brand management and marketing discipline.
Ueacharoenkit, Supawan
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