Results 231 to 240 of about 8,812 (258)

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Yi-Shun Wang
exaly  

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Paulo Rita, Pedro S. Coelho, Zelia Raposo Santos   +2 more
exaly  

Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust

Journal of Business Research, 2017
Eunil Park, Ki Joon Kim, Sang Jib Kwon
exaly  

Does loyalty span domains? Examining the relationship between consumer loyalty, other loyalties and happiness

Journal of Business Research, 2015
Timothy Keiningham, Bart Lariviere, Lerzan Aksoy   +2 more
exaly  

Consumer Loyalty: Singular, Additive or Interactive?

Australasian Marketing Journal, 2005
Robert East, Philip Gendall, Wendy Lomax
exaly  

Consumer loyalty outlook

2018
openaire   +1 more source

Consumer Learning, Brand Loyalty, and Competition

Marketing Science, 2004
J Miguel Villas-Boas
exaly  

An Investigation of Consumer Loyalty to Stores

1990
In recent years there has been growing commercial and academic interest into the question of consumer purchasing behaviour at stores, and a great deal of research has been done on this topic using aggregate consumer data. The main study objective of this investigation was to ascertain the nature of consumer store loyalty across different product fields,
openaire   +1 more source

The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands

Journal of Business Research, 2016
Minjung Park, Jungmin Yoo
exaly  

Antecedents of consumer brand engagement and brand loyalty

Journal of Marketing Management, 2016
Munyaradzi W Nyadzayo, Civilai Leckie, Lester W Johnson   +2 more
exaly