ANALYSIS OF CAUSE RELATED MARKETING APPLICATION ON DOVE SISTERHOOD PROGRAM TOWARD BRAND LOYALTY OF DOVE HAIRTHERAPY IN SEMARANG [PDF]
This study aims to examine the effect of Cause Related Marketing (CRM) application on Dove Sisterhood towards consumer brand loyalty of Dove HairTherapy. Research design used for this research based on Douwe van de Brink (2006).
FIRMANSYAH, Aditya +1 more
core +1 more source
The Costs of Loyalty. On Loyalty Rewards and Consumer Welfare
Loyalty rewards are pervasive. Airlines offer frequent flyer programs; credit cards provide miles, points, and cash-back; and groceries stores and pharmacies offer points to redeem “free” products. Despite their framing, however, “rewards” can harm consumers. Academics have recently argued that while rewards lock-in consumers and increase the prices of
openaire +3 more sources
Objective Routine liver enzyme monitoring is advocated while on allopurinol but supporting guidance is lacking. We assessed the incidence and factors associated with elevated liver enzymes in gout patients commenced on allopurinol. Methods 150 patients with gout and normal baseline serum aminotransferases initiated on allopurinol were followed ...
May Shuen Tang +4 more
wiley +1 more source
The effects of experience in loyalty card adoption on the importance of the attributes of loyalty schemes [PDF]
The popularity of loyalty programs worldwide shows that this is one of the most efficient marketing tools in highly competitive markets to retain customers.
Gyulavári, Tamás
core +1 more source
LOYALITAS KONSUMEN DITINJAU DARI PERSEPSI TERHADAP CITRA PERUSAHAAN
This research aims to empirically examine the relationship between perception of corporate image and consumer loyalty. The hypothesis accompanying this research was a positive relationship between perception of corporate image and customer loyalty ...
Retno Putri Sayekti +2 more
doaj +1 more source
Observer‐Based Adaptive Event‐Triggered Tracking Control for Fuzzy TS Systems With Premise Mismatch
This paper presents an adaptive logistic event‐triggered observer‐based tracking controller for Takagi‐Sugeno fuzzy systems under constrained inputs and network delays. Leveraging a hybrid LMI and Secretary Bird Optimization approach, this strategy significantly minimizes communication overhead and computational burden while ensuring optimal reference ...
Oussama Djadane +3 more
wiley +1 more source
dynoGP: Deep Gaussian Processes for Dynamic System Identification
This work introduces a novel class of deep models for system identification, dynamical deep Gaussian processes, which combine the strengths of data‐driven methods, such as those based on neural network architectures, with the ability to output a probability distribution for uncertainty representation.
Alessio Benavoli +3 more
wiley +1 more source
Drivers of guest loyalty in the hotel industry in New Zealand: The role of staff loyalty, service quality, guest satisfaction and commitment, and the influence of loyalty programmes [PDF]
This study focused on investigating the drivers of guest loyalty in the hotel industry. Specifically, the study further explored the role of staff loyalty, service quality, guest satisfaction and commitment, and the influence of loyalty programmes.
Ahmed Mohamed Hassan Elebiary +1 more
core
A Knowledge‐Based Approach for Understanding and Managing Additive Manufacturing Data
Additive manufacturing processes generate a large amount of data. Effectively managing, understanding, and retrieving information from this data remains a major challenge. Therefore, we propose an ontology‐based approach to integrate heterogeneous data, enable semantic queries, and support decision‐making.
Mina Abd Nikooie Pour +5 more
wiley +1 more source
Consumer loyalty is crucial to a company’s performance and significantly influences its development trends. Customer trust and satisfaction form the foundation for establishing consumer loyalty, with perceived value, perceived quality, and service ...
Jinying Li, Gukseong Lee
doaj +1 more source

