Results 221 to 230 of about 8,812 (258)

Actively influencing consumer loyalty

Journal of Consumer Marketing, 2003
Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In response to the poor performance of existing loyalty programs, this study explores an alternative way of actively influencing consumer loyalty and subsequent purchase behavior.
Megan Divett, Nadia Crittenden, Ron Henderson   +2 more
openaire   +1 more source

Consumer Perspective of OMNI Loyalty

Proceedings of the 2020 12th International Conference on Information Management and Engineering, 2020
Forasmuch as the economics of central retail chains are reduced slightly 5-8%, behavior, mindset, and lifestyle of customers have always changed as a new normal especially the standardization of cleanliness and safety for health. Therefore, the objectives of this study are to develop the strategy model of OMNI Loyalty in consumer perspective and to ...
Issarin Kulchitaphong, Singha Chaveesuk, Wornchanok Chaiyasoonthorn   +2 more
openaire   +1 more source

AN INDEX FOR THE MEASUREMENT OF CONSUMER LOYALTY*

Decision Sciences, 1971
AbstractThe concept of consumer “loyalty” (i.e., preference for a particular store or brand) is intriguing to marketing scholars and practitioners. Research in this area would be enhanced by the acceptance of an operational measure of consumer loyalty. Loyalty appears to be a tri‐dimensional concept; per cent of budget, allocated to the store or brand,
ROGER L. BURFORD, BEN M. ENIS, GORDON W. PAUL   +2 more
openaire   +1 more source

On consumer trust and product loyalty

International Journal of Consumer Studies, 2007
AbstractUsing a multidimensional conceptualization and drawing on previous theoretical frameworks, this study identifies the dynamic relationships between consumer trust and product loyalty, and explores the mechanism, by which these constructs are formed.
openaire   +1 more source

Consumer Loyalty

2022
José Alberto Martínez-González, Eduardo Parra López   +1 more
openaire   +1 more source

Research for Consumer Loyalty

Journal of Global Economy, Business and Finance, 2022
openaire   +1 more source

Gamification of consumer loyalty programs

SCIENTIA FRUCTUOSA
Increased competition in the digital enviro­nment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing (SEM), which includes search engine (contextual) advertising (SEA) and search engine optimization (SEO), allows toachieve this aim by means of technical settings and consideration of marketing ...
openaire   +1 more source

Consuming loyalty: marketing technology and relationships in the consumer society

2009
The field of marketing is currently undergoing a reconceptualization, largely influenced by new computer and communication technologies. The shift to more high-tech ways of knowing is linked to a new discourse on customer loyalty, relationship management, and customer-specific marketing.
openaire   +1 more source

CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy

Sustainability, 2020
Malik Zia-Ud-Din, Naveed Ahmad, Muhammad Safdar Sial   +2 more
exaly  

Consumer–Brand Relationships and Loyalty

2023
Ashita Aggarwal, Suraj Commuri
openaire   +1 more source