Results 11 to 20 of about 1,088,259 (276)
Determinants of Green Consumer Loyalty in Sustainable Fashion: The Mediating Role of Green Brand Trust [PDF]
Behavioral SciencesConsumer loyalty has become crucial in the sustainable fashion market for continued growth and sustainable competitive advantage. Building upon the theory of loyalty and the Stimulus–Organism–Response (S-O-R) framework, this study investigates how green ...
Ganesh Dash
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Developing a consumer loyalty model
, 2017 Loyalty in the tourism literature is borrowed from the consumer behaviour literature, but adapted to the specific characteristics of the tourism and hospitality industry. This chapter identifies key constructs that relate to loyalty behaviours in the tourism industry.
Ladsawut, J, Nunkoo, R
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The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business? [PDF]
Innovative Marketing, 2023 The study aims to explore how consumer satisfaction influences consumer trust and, ultimately, builds strong consumer loyalty in the dynamic world of Indonesian e-commerce.
Hadi Kurniadi, Junaid Ali Saeed Rana
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Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets [PDF]
, 1995 The paper reports on a research design that attempts to integrate prior theory on consumer involvement and brand loyalty through a unifying model which we test in a longitudinal study of grocery product purchasing.
Walker, David, Knox, Simon
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The influence of loyalty programs on loyal consumer behavior [PDF]
Marketing (Beograd. 1991), 2023 A dynamic business environment and intense competition require companies to create numerous incentives for consumers to keep them loyal. Various incentives are available to marketing managers.
Đukić Suzana +2 more
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Asian Management and Business Review, 2021 The purpose of this research is to know and explain the effect of brand Strength on word of mouth, the effect of brand strength on customer satisfaction, the influence of brand strength on consumer loyalty, the effect of consumer satisfaction on word of ...
Dean Pratiwi Iriawan, Sumadi Sumadi
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Customer satisfaction as a mediation between micro banking image, customer relationship and customer loyalty [PDF]
Management Science Letters, 2020 The purpose of this article is to build a consumer loyalty model by considering consumer satisfaction as a mediating variable between the image of micro banking and consumer relations with consumer loyalty.
Agus Suroso, Suliyanto, M. Elfan Kaukab
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International Journal of Asian Business and Information Management, 2020 A growing body of academic and practitioner literature has highlighted the role of consumer experience management in maintaining long-term relationships with consumers. However, related studies are still divergent and there is little empirical evidence available to support the positive effect of consumer experience management on attitudinal and ...
Shivani Saini, Jagwinder Singh
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Constructing 'loyalty' to low-cost own label as a market defense mechanism: the case of food retailing in Britain [PDF]
, 2004 The paper shows how consumer 'loyalty' is developed locally over time and space. By charting developments in UK food retailing and inviting comparisons with North America, the paper argues that own labels have been used in Britain to defend major store ...
Hallsworth, A +4 more
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Jurnal Siasat Bisnis, 2009 The purpose of the study was to determine whether consumer loyalty mediates between service quality and consumer commitment in the beauty salon industry.
Farida Jasfar
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