Results 261 to 270 of about 285,256 (305)

Consumer Perspective of OMNI Loyalty

Proceedings of the 2020 12th International Conference on Information Management and Engineering, 2020
Forasmuch as the economics of central retail chains are reduced slightly 5-8%, behavior, mindset, and lifestyle of customers have always changed as a new normal especially the standardization of cleanliness and safety for health. Therefore, the objectives of this study are to develop the strategy model of OMNI Loyalty in consumer perspective and to ...
Issarin Kulchitaphong, Singha Chaveesuk, Wornchanok Chaiyasoonthorn   +2 more
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LOYALTY PROGRAMS AND CONSUMER LOYALTY

sj-economics scientific journal, 2018
The purpose of the article is to recognize the impact of loyalty programs on consumer purchasing behavior. Loyalty programs are very popular among consumers. Food, clothing and petrol stations deserve special distinction. Respondents consider the most important element of loyalty programs to be able to obtain lower prices of products or small prizes ...
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Antecedents of consumer loyalty

2017
A critical issue for the continued success of a company is its capacity to build customer loyalty. The concept of customer loyalty has been researched extensively in business and service contexts and is believed to be a company’s most enduring asset (Bolton et al. 2004). Oliver (1997: p.
Ng, Christy Yen Nee, Wong, Brian Kee Mun, Ma, Emily   +2 more
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Whence Consumer Loyalty?

Journal of Marketing, 1999
Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most typically satisfied, satisfaction does not universally translate into loyalty.
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Understanding consumer loyalty

2008
L'objectif de cet article est de proposer une synthèse d'un concept primordial en marketing, aussi bien d'un point de vue managérial que conceptuel: la fidélité. Après avoir analysé les définitions de la fidélité et leur évolution, un panorama des explications théoriques est dressé.
Lichtlé, Marie-Christine, Plichon, V.
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Antecedents of Consumer Brand Loyalty

ICIEMC Proceedings, 2022
Num cenário extremamente competitivo e volátil, torna-se desafiante para as marcas não só conquistar os consumidores, mas também possuir a capacidade de manter relações positivas e de longo prazo com os mesmos. Neste sentido, é essencial compreender e explorar de modo eficaz os fatores que contribuem para a fidelização dos consumidores às marcas.
Pedrosa, Diana, Santos, Luís, Filipe, Sandra   +2 more
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Consumer Loyalty: Singular, Additive or Interactive?

Australasian Marketing Journal, 2005
Consumer loyalty may be defined as a singular concept, usually as an attitude toward the loyalty object or as repeatpatronage behaviour; alternatively, the definition may combine attitude and behaviour in either an additive or an interactive expression.
Robert East, Philip Gendall, Kathy Hammond, Wendy Lomax   +3 more
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Consumer Loyalty to an Airline

2013
The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies.
Santiago Forgas-Coll, Ramon Palau-Saumell, Javier Sánchez-García   +2 more
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Consumer Perceived Value and Brand Loyalty

International Journal of Customer Relationship Marketing and Management, 2012
Consumer Perceived Value (CPV) perceived to have been derived from the consumption of product or service is the Value that a consumer believes that he receives for a certain amount of money. This study was conceptualized so as to understand the most important CPV dimensions and its role in predicting Attitudinal Brand Loyalty in pre purchase situations
Harsh V. Verma, Jyoti Kainth, Priya Gupta   +2 more
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Consumer Loyalty

2022
José Alberto Martínez-González, Eduardo Parra López   +1 more
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