Results 281 to 290 of about 27,606 (305)

Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust

Journal of Business Research, 2017
Eunil Park, Ki Joon Kim, Sang Jib Kwon
exaly  

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Pedro S Coelho, Paulo Rita, Zelia Raposo Santos   +2 more
exaly  

Consumer Loyalty: Singular, Additive or Interactive?

Australasian Marketing Journal, 2005
Robert East, Philip Gendall, Wendy Lomax   +2 more
exaly  

Does loyalty span domains? Examining the relationship between consumer loyalty, other loyalties and happiness

Journal of Business Research, 2015
Timothy L Keiningham, Bart Lariviere, Luke Williams   +2 more
exaly  

Antecedents of consumer brand engagement and brand loyalty

Journal of Marketing Management, 2016
Civilai Leckie, Munyaradzi W Nyadzayo, Lester W Johnson   +2 more
exaly  

A higher-order model of consumer brand engagement and its impact on loyalty intentions

Journal of Retailing and Consumer Services, 2015
Abhishek Dwivedi
exaly  

Consumer loyalty outlook

2018
openaire   +1 more source

Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands

Marketing Theory, 2020
Chinedu James Obiegbu, Gretchen Larsen, Nick Ellis   +2 more
exaly  

Building Loyalty in Consumer Markets

2009
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits
openaire   +1 more source

Consumer loyalty in the restaurant industry

British Food Journal, 1999
Roy C Wood
exaly