Results 281 to 290 of about 288,970 (304)
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On the relationship between consumer-brand identification, brand community, and brand loyalty
Journal of Retailing and Consumer Services, 2018Pedro S Coelho +2 more
exaly
Building Loyalty in Consumer Markets
2009In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits
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Consumer Loyalty: Singular, Additive or Interactive?
Australasian Marketing Journal, 2005Robert East +2 more
exaly
A higher-order model of consumer brand engagement and its impact on loyalty intentions
Journal of Retailing and Consumer Services, 2015Abhishek Dwivedi
exaly
An Investigation of Consumer Loyalty to Stores
1990In recent years there has been growing commercial and academic interest into the question of consumer purchasing behaviour at stores, and a great deal of research has been done on this topic using aggregate consumer data. The main study objective of this investigation was to ascertain the nature of consumer store loyalty across different product fields,
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Antecedents of consumer brand engagement and brand loyalty
Journal of Marketing Management, 2016Civilai Leckie, Munyaradzi W Nyadzayo
exaly
An analysis of consumer loyalty to municipal recreation programs
Leisure Sciences, 1988Dennis R Howard, Ted T Cable
exaly