Results 261 to 270 of about 288,970 (304)
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Consumer loyalty in the restaurant industry ‐ a preliminary exploration of the issues
International Journal of Contemporary Hospitality Management, 1998This article looks at the outcome of a questionnaire designed to explore factors relevant to engendering consumer loyalty in restaurant choice. The sampling frame comprises people with relatively homogeneous characteristics who dine out with some frequency.
Roy C Wood
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On consumer trust and product loyalty
International Journal of Consumer Studies, 2007AbstractUsing a multidimensional conceptualization and drawing on previous theoretical frameworks, this study identifies the dynamic relationships between consumer trust and product loyalty, and explores the mechanism, by which these constructs are formed.
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Journal of Business Research, 1999
Abstract Extant literature on behavioral brand loyalty has mostly considered loyalty as a notion of consumers being exclusively loyal to a single alternative. With the unprecedented increase in the number of competing product alternatives in the present decade, there has been a clear decrease in the number of such loyal consumers who purchase an ...
Chi Kin Yim, P.K. Kannan
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Abstract Extant literature on behavioral brand loyalty has mostly considered loyalty as a notion of consumers being exclusively loyal to a single alternative. With the unprecedented increase in the number of competing product alternatives in the present decade, there has been a clear decrease in the number of such loyal consumers who purchase an ...
Chi Kin Yim, P.K. Kannan
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LOYALTY PROGRAMS AND CONSUMER LOYALTY
sj-economics scientific journal, 2018The purpose of the article is to recognize the impact of loyalty programs on consumer purchasing behavior. Loyalty programs are very popular among consumers. Food, clothing and petrol stations deserve special distinction. Respondents consider the most important element of loyalty programs to be able to obtain lower prices of products or small prizes ...
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Actively influencing consumer loyalty
Journal of Consumer Marketing, 2003Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In response to the poor performance of existing loyalty programs, this study explores an alternative way of actively influencing consumer loyalty and subsequent purchase behavior.
Megan Divett +2 more
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Journal of Marketing, 1999
Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most typically satisfied, satisfaction does not universally translate into loyalty.
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Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most typically satisfied, satisfaction does not universally translate into loyalty.
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Antecedents of consumer loyalty
2017A critical issue for the continued success of a company is its capacity to build customer loyalty. The concept of customer loyalty has been researched extensively in business and service contexts and is believed to be a company’s most enduring asset (Bolton et al. 2004). Oliver (1997: p.
Ng, Christy Yen Nee +2 more
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Consumer Perspective of OMNI Loyalty
Proceedings of the 2020 12th International Conference on Information Management and Engineering, 2020Forasmuch as the economics of central retail chains are reduced slightly 5-8%, behavior, mindset, and lifestyle of customers have always changed as a new normal especially the standardization of cleanliness and safety for health. Therefore, the objectives of this study are to develop the strategy model of OMNI Loyalty in consumer perspective and to ...
Issarin Kulchitaphong +2 more
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Consumer Loyalty to an Airline
2013The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies.
Santiago Forgas-Coll +2 more
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Understanding consumer loyalty
2008L'objectif de cet article est de proposer une synthèse d'un concept primordial en marketing, aussi bien d'un point de vue managérial que conceptuel: la fidélité. Après avoir analysé les définitions de la fidélité et leur évolution, un panorama des explications théoriques est dressé.
Lichtlé, Marie-Christine, Plichon, V.
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