Results 31 to 40 of about 1,655,538 (250)

Islamic Banking and Loyalty: Service Quality, Intimacy or Religious Driven?

open access: yesStudies in Business and Economics, 2022
Islamic banking is an essential element in the development and establishment of Indonesia’s economy, for that it is crucial for management to have a good marketing strategy to be sustainable.
Yusfiarto Rizaldi   +3 more
doaj   +1 more source

Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia

open access: yesJournal of Business & Banking, 2023
The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand ...
Noormalita Primandaru   +2 more
doaj   +1 more source

The Effects of Brand Image on Consumer Loyalty: The Role of Consumer Satisfaction and Brand Trust as Intervening Variables

open access: yesUrecol Journal. Part B: Economics and Business, 2021
This study aims to analyze the effect of brand image on consumer loyalty Telkomsel in the city of Surakarta with consumer satisfaction and brand trust as mediating variables.
Rini Kuswati   +3 more
semanticscholar   +1 more source

THE EFFECT OF POSITIVE EMOTIONAL EXPERIENCE OF E-WOM ON CUSTOMER SATISFACTION, BRAND REPUTATION AND CUSTOMER LOYALTY OF KOPI JANJI JIWA [PDF]

open access: yesRussian Journal of Agricultural and Socio-Economic Sciences, 2023
This research aimed to examine the influence of positive emotional experiences in electronic word of mouth on consumer satisfaction, brand reputation and consumer loyalty of Kopi Janji Jiwa. The object of this research is Kopi Janji Jiwa consumer loyalty.
Ambalika N.K.A.D., Junaedi S.
doaj   +1 more source

Consumer reactance against loyalty programs [PDF]

open access: yesJournal of Consumer Marketing, 2007
Purpose Although relationship marketing has developed into the prevailing marketing paradigm, it frequently encounters resistance from the demand side. Both management practitioners and academics indicate that at least some consumers show reactance against loyalty programs, i.e.
Wendlandt, Mark, Schrader, Ulf
openaire   +1 more source

Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling

open access: yesMathematics, 2021
Remarkable changes have taken in social operation mode and consumers’ behavior mode because of the foot ban during the pandemic spread of COVID-19.
M. Pérez-Sánchez   +4 more
semanticscholar   +1 more source

How does brand trust enhance satisfaction and loyalty of commercial bank customers?

open access: yesJournal of the Academy of Business and Emerging Markets, 2023
The purpose of the study is to discuss the importance of brand trust in the banking industry in the Philippines. This study aims to determine various factors' effect on customer loyalty in a banking service environment.
Krishna C. Alejandrino   +1 more
doaj   +1 more source

Roles of religiosity in enhancing life satisfaction, ethical judgements and consumer loyalty

open access: yesCogent Business & Management, 2021
Previous research concerning religiosity and consumer behaviors highlights that consumers are possibly affected by religion in areas such as life satisfaction, faith, ethics, and materialism.
H. Dinh   +3 more
semanticscholar   +1 more source

Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit

open access: yesThe Lahore Journal of Business, 2021
Gamification is a trend of the future that primarily influences consumer behavior. This, in turn, triggers loyalty via a game-thinking loop. The multifold application of gamification, however, has remained a buzzword thus far, indicating an infancy of ...
Anam Shahid, Sadia Arshad
doaj  

INFLUENCE OF USER EXPERIENCE, INFORMATION SYSTEM, AND CONSUMER PRODUCT ON CONSUMER LOYALTY OF FRUIT AND VEGETABLE MOBILE APPLICATION

open access: yesAGRISE, 2023
There are various obstacles in the development of fruit and vegetable mobile applications such as bad user experience, unresponsive service, inaccurate information, and products or prices that do not meet consumer expectations.
Karunia Karunia   +2 more
doaj   +1 more source

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