Results 71 to 80 of about 1,655,538 (250)
Strategy in increasing Consumer Loyalty
Jurnal Ecoment Global, 2023 The purpose of this study is to understand Strategy in increasing Consumer Loyalty. A Case Study of Indonesian Unilever Products. In particular, this study analyzes the relationshipbetween CSR, WOM and Company Reputation towards consumers' loyalty specially the products of Lifebuoy, Pepsodent, and Kecap Bango.
openaire +2 more sources
Store Atmosphere, SERVQUAL and Consumer Loyalty
, 2020 Purpose- With competitors, making business people must continue to evaluate the marketing strategy carried out and understand consumer behavior, especially from the coffee shop.
P. Purwadi +2 more
semanticscholar +1 more source
THE ROLE OF SERVICE QUALITY AND TRUST ON CONSUMER LOYALTY AT PT. HENSON ALFA GROS PEKANBARU
Journal of Applied Business and Technology, 2020 Consumer loyalty is very important for a company, because the rewards of loyalty are long-term and cumulative, which means that the longer the consumer loyalty the greater the profit that can be obtained by the company from a consumer.
Agus Hocky +2 more
semanticscholar +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products.
Vita Yuniar, Soepatini Soepatini
doaj +1 more source
JKBM (Jurnal Konsep Bisnis dan Manajemen), 2019 This study aims to determine the effect of independent variables both simultaneously and partially on the dependentt variable. The research population of the population of Pematangsiantar has a population of 247,411 people.
Dedi Suhendro
doaj +1 more source
Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan [PDF]
This study is an attempt to interrogate the effects of deceptive advertising on consumer loyalty in telecommunication industry of Pakistan. Four variables, Call Charges (CC), Network Coverage (NC), Network Quality (NQ) and Customer Service (CS) were used
Hasan, Syed Akif +1 more
core +1 more source
Celebrity chefs as brand and their cookbooks as marketing communication [PDF]
, 2008 This paper aims to illuminate how consumers engage with celebrity chefs as marketing objects and their cookbooks as marketing communications. Based upon narrative analysis of qualitative data it suggest that celebrity chefs are acting as brands, that ...
Tonner, A.
core +1 more source
Quality-satisfaction-loyalty: consumer behaviour in catering
Applied Studies in Agribusiness and Commerce, 2014 Our study is the result of the initial research of a qualitative and quantitative research consisting of more stages. The survey was made between 2007 and 2013 and specially focused on the satisfaction of Hungarian customers of catering enterprises with hot kitchen as well as on factors influencing satisfaction and customer loyalty.
Mária Rudolfné Katona +1 more
openaire +3 more sources
Smartphone Brand Loyalty and Consumer Heterogeneity
Management:Journal of Sustainable Business and Management Solutions in Emerging Economies, 2020 Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables. Motivation: The motivation for this study emerges from the fact that the effect of sales promotion and advertisement on brand
Etty Susilowati +1 more
openaire +3 more sources
How Fragrant are perfumes? A Micro Perspective from Middle East [PDF]
Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled.
Babu, Febina +4 more
core +1 more source