Results 101 to 110 of about 12,295 (240)

The Neuroscience of Consumer Decision-Making [PDF]

, 2004
While there is an extensive history of neuroscience, only recently has the theory and the methods of this discipline been applied to answer questions about decision making, choice, preference, risk and happiness.
Pirouz, Dante
core  

Assessment of Genetic Correlations Between Tobacco or Alcohol Use and Neurodegenerative Diseases Using East Asian Genetic Ancestry Genome‐Wide Association Study Results

American Journal of Medical Genetics Part B: Neuropsychiatric Genetics, EarlyView.
ABSTRACT Alzheimer's disease (AD) and Parkinson's disease (PD) are the most prevalent late‐onset neurodegenerative diseases worldwide. Both are influenced in part by genetic factors and are currently incurable. Tobacco and alcohol, the two most common substances used among the general adult population, are potential AD/PD risk factors and are also ...
Linda Wang, Wiame Belbellaj, Frida Lona‐Durazo, Sarah A. Gagliano Taliun   +3 more
wiley   +1 more source

Consumer Neuroscience: A Multi-disciplinary Approach to Marketing Leveraging Advances in Neuroscience, Psychology and Economics

, 2016
For decades, neuroscience has greatly contributed to our foundational understanding of human behavior. More recently, the findings and methods of neuroscience have been applied to study the process of decision-making in order to offer advanced insights ...
Blum, Bridget E
core  

Olfactory Bulb Volume Reflects Olfactory Dysfunction and Network Organization: Insights From the Population‐Based Rhineland Study

International Forum of Allergy &Rhinology, EarlyView.
ABSTRACT Background Olfactory dysfunction is common in aging and an early symptom of neurodegenerative diseases, but how structural (olfactory bulb [OB] volume) and functional (olfactory network [OFN] functional connectivity [FC]) brain features interact to shape odor identification ability remains unclear.
Weiyi Zeng, Konstantinos Melas, Santiago Estrada, N. Ahmad Aziz, Monique M. B. Breteler   +4 more
wiley   +1 more source

On the hierarchy of choice: An applied neuroscience perspective on the AIDA model

Cogent Psychology, 2017
Application and significance of neuroscience and its related techniques to comprehend and analyse consumer behaviour and psychology have recently attracted the interest of researchers and practitioners.
Saba Montazeribarforoushi, Abolfazl Keshavarzsaleh, Thomas Zoëga Ramsøy   +2 more
doaj   +1 more source

Animal models in molecular biology research: Challenges, ethical imperatives, and the path to human‐relevant translation

Animal Models and Experimental Medicine, EarlyView.
The graphical abstract shows how molecular biology research has shifted from using traditional animal models toward using methods that are more relevant to humans. It points out the main problems, differences between species, difficulty in reproducing results, moral issues, and lack of infrastructure that make translational accuracy harder to achieve ...
Md. Shajid Hossain Rafi, Md. Taslim Sarker, Ferdous‐Ul‐Haque Joy, Shahriar Mohd Shams, Tahmina Foyez, Md. Abdul Mazid, Syed Masudur Rahman Dewan   +6 more
wiley   +1 more source

Applications in Consumer Neuroscience: Decoding and Neuroforecasting

Consumer neuroscience is an emergent field of academic research based on the foundations and principles of neuroeconomics, while maintaining a focus on real-world applications. The promise of consumer neuroscience stems from the potential of using modern
Boksem, Maarten, Genevsky, Alexander
core   +1 more source

Multimodal Image Guidance in Subthalamic Deep Brain Stimulation for Parkinson's Disease

Annals of Neurology, EarlyView.
Objective Accurate electrode placement and individual stimulation parameters influence the outcomes of subthalamic deep brain stimulation in Parkinson's disease. Neuroimaging‐based models can help evaluate how electrode placement impacts improvement, aiming to reduce the burden of programming.
Patricia Zvarova, Christina van der Linden, Ningfei Li, Konstantin Butenko, Thea Berger, Garance M. Meyer, Ilkem Aysu Sahin, Lukas L. Goede, Bahne H. Bahners, Barbara Hollunder, Till A. Dembek, Andrew R. Pines, Martin Reich, Jens Volkmann, Vincent J. J. Odekerken, Rob M. A. de Bie, Xin Xu, Zhipei Ling, Chen Yao, Andrea A. Kühn, Surjo R. Soekadar, Kerstin Ritter, Michael T. Barbe, Veerle Visser‐Vandewalle, Michael D. Fox, Jan Niklas Petry‐Schmelzer, Nanditha Rajamani, Andreas Horn   +27 more
wiley   +1 more source

Consumer Neuroscience

, 2023
Collection of lecture notes and other educational materials relating to Consumer ...
John A. Clithero, Uma Karmarkar, Hilke Plassmann, Gideon Nave   +3 more
core   +1 more source

How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of consumer neuroscience

, 2019
Understanding the decision-making process of consumers and their buying behaviour is still a critical goal in Marketing research. With the turn of the century, Marketing researchers are adopting different techniques and tools in order to study consumer ...
Alvino, Letizia
core