Results 171 to 180 of about 435 (209)

The Road to Consumer Neuroscience

2022
This chapter provides an overview of the definition, the broader aims, and the origins of consumer neuroscience. In addition, the relationship between consumer neuroscience and neuroeconomics is discussed. Subsequently, the chapter provides an outline of core concepts and models that are common in consumer and marketing research.
Sven Braeutigam, Peter Kenning
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Translational Consumer Neuroscience

2022
This chapter on translational consumer neuroscience discusses some emergent and largely independent topics, such as cultural neuroscience, psychiatric conditions, age and consumer behaviour, and organizational neuroscience. These application domains do not necessarily derive from consumer neuroscience, although they are founded on the same ...
Sven Braeutigam, Peter Kenning
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Ethics of Consumer Neuroscience

2022
This chapter on the ethics of consumer neuroscience presents and discusses a range of relevant ethical principles and guidelines. The chapter outlines the beginning of the discussion on the ethics of neuromarketing, which started more than 15 years ago. The chapter contributes to this discussion by arguing that there is a need to differentiate between,
Sven Braeutigam, Peter Kenning
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Social Consumer Neuroscience

2022
This chapter addresses research related to social consumer neuroscience, a subfield of consumer neuroscience that focuses on interdependences between the consumer and other actors (e.g. family members or peers). A typical example for a research issue in this subfield is the decision of a consumer to trust a friend or a family member in a consumption ...
Sven Braeutigam, Peter Kenning
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Introduction to Neuromarketing and Consumer Neuroscience

Journal of Consumer Marketing, 2015
exaly   +2 more sources

Consumer Neuroscience

2020
Consumer neuroscience is a quickly growing discipline that harnesses both theoretical principles and applied measures from the decision and affective neurosciences, along with psychophysiology and vision research, in order to explain and predict consumption behaviors.
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Neuroscience and consumer financial behavior

2023
Consumer financial behavior is often examined using qualitative and quantitative methods. The purpose of this chapter is to introduce neuroscience as an alternative method that behavioral finance researchers can consider to study consumer financial behavior.
Marc Lim, Weng, Chien Chin, Markson Wee, Seng Ee, Yaw, Giang, Carolina Sandra, Sing Heng, Kiat, Fah Kong, Melinda Lian, Chiu Yiong Lim, Bibiana, Thiam Hock Lim, Rodney, Yin Lim, Tze, Ching Ling, Chui, Mandrinos, Symeon, Lee Hua Ngui, Lisa, Nwobodo, Stanley, Hua Sim, Chia, Ai Lin Voong, Elizabeth   +14 more
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Consumer Neuroscience

Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list.
Peter Kenning, Mirja Hubert, Marc Linzmajer   +2 more
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Neuroscience and Consumer Finance

2016
Developments in neuroscience research methods have allowed for considerable advancements in our understanding of the role of various parts of the brain in making decisions, and specifically, in making financial decisions. Of particular interest, research using functional magnetic resonance imaging (fMRI) analyzes changes in blood flow to various parts ...
Benjamin F. Cummings, Michael A. Guillemette   +1 more
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Consumer Neuroscience

Marketing ZFP, 2007
Peter Kenning, Hilke Plassmann, Prof. Dr. Dieter Ahlert   +2 more
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