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Neuroscience Research in Consumer Behavior: A Review and Future Research Agenda
International Journal of Consumer Studies, 2022Paulo Rita +2 more
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The Neuroscience of Consumer Decision-Making [PDF]
, 2004 While there is an extensive history of neuroscience, only recently has the theory and the methods of this discipline been applied to answer questions about decision making, choice, preference, risk and happiness. This new area of research, coined neuroeconomics, seeks to reveal more about the neural functioning and associated implications for economic ...
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Consumer Neuroscience on Branding and Packaging: A Review and Future Research Agenda
International Journal of Consumer Studies, 2023Dolores Lucía Sutil Martín +2 more
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Methodological Structure for Future Consumer Neuroscience Research
Psychology and Marketing, 2021Tao Liu, Matthew Pelowski, Wenhuan Yu
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Emotional Contagion Triggered by Online Consumer Reviews: Evidence From a Neuroscience Study
Journal of Retailing and Consumer Services, 2022Julio Jiménez-Martínez +2 more
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Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis
Sustainability, 2021Juan Sánchez-Fernández +1 more
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