Results 271 to 280 of about 717,380 (316)

Multicultural consumer perceptions

2023
As participants of the global market become increasingly multicultural, it is imperative to understand whether regional marketing efforts have reflected these changes, and how these may also inadvertently impact their audience. This thesis examines multicultural consumer perceptions using localized advertisements sourced from 30 department stores ...
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Consumer Food Perception

Consumer food perception refers to the complex and subjective way individuals view, understand, and experience food. Consumers' responses to food are not only based on the sensory characteristics of the product and their physiological status but also driven by various factors, including dietary habits, food branding, packaging, emotion, social and ...
Akash Kumar, Sangeeta Yadav, Devyani Tomar, Jhilam Pramanik, Kajol Batta   +4 more
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Consumer perceptions of bundles

Journal of Product & Brand Management, 2009
PurposeThe purpose of this paper is to test inferred bundle saving versus loss aggregation as explanations of consumer evaluations of bundles. Inferred bundle saving posits that consumer impressions of bundles are anchored in the daily economic reality that collections of goods as bundles are usually marketed at a discount to the same collection not ...
Adam Nguyen, Roger M. Heeler, Cheryl Buff   +2 more
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PERCEPTIONS OF HEALTH AMONG LAY CONSUMERS

Perceptual and Motor Skills, 1991
The incongruent perceptions of health by consumers and health professionals may contribute to low rates of adherence to medical regimens and few health promotion behaviors. This study of 65 adults, 21 men and 44 women, examined adults' views of health to identify gender, age, and education differences in health perceptions.
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Consumer Perceptions of Textiles

Home Economics Research Journal, 1976
Fifty women from Woodland, California, selected by a stratified proportional sampling plan, rated 46 fabrics for their appropriateness on 48 attributes. Patterns among fabrics and attributes were determined by factor analysis, using similarity statistics derived from mean appropriateness ratings.
Howard G. Schutz, Beth Ann Phillips
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Consumer Perceptions

Cornell Hotel and Restaurant Administration Quarterly, 1988
Mary H. Tabacchi, Robert C. Marshall
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Perceptions And Consumer Behaviour [PDF]

Montenegrin Journal of Economics, 2006
Marketers' success in influencing purchase behaviour depends in large part on how well they understand consumer behaviour. They need to understand how consumers gather information regarding various alternatives and use this information to select among competing brands.
Milorad Jovovic, Bojana Femic
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Integrative oncology: Addressing the global challenges of cancer prevention and treatment

Ca-A Cancer Journal for Clinicians, 2022
Jun J Mao,, Msce, Lorenzo Cohen, Karen M Mustian   +2 more
exaly  

Benchmarking Consumer Perceptions

2023
Larry D. Kelley, Sarah Turnbull, Donald W. Jugenheimer   +2 more
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Consumer Perceptions of Energy

Nutrition Reviews, 2009
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