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Consumer food perception refers to the complex and subjective way individuals view, understand, and experience food. Consumers' responses to food are not only based on the sensory characteristics of the product and their physiological status but also driven by various factors, including dietary habits, food branding, packaging, emotion, social and ...
Akash Kumar +4 more
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Akash Kumar +4 more
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Consumer perceptions of bundles
Journal of Product & Brand Management, 2009PurposeThe purpose of this paper is to test inferred bundle saving versus loss aggregation as explanations of consumer evaluations of bundles. Inferred bundle saving posits that consumer impressions of bundles are anchored in the daily economic reality that collections of goods as bundles are usually marketed at a discount to the same collection not ...
Adam Nguyen +2 more
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PERCEPTIONS OF HEALTH AMONG LAY CONSUMERS
Perceptual and Motor Skills, 1991The incongruent perceptions of health by consumers and health professionals may contribute to low rates of adherence to medical regimens and few health promotion behaviors. This study of 65 adults, 21 men and 44 women, examined adults' views of health to identify gender, age, and education differences in health perceptions.
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Consumer Perceptions of Textiles
Home Economics Research Journal, 1976Fifty women from Woodland, California, selected by a stratified proportional sampling plan, rated 46 fabrics for their appropriateness on 48 attributes. Patterns among fabrics and attributes were determined by factor analysis, using similarity statistics derived from mean appropriateness ratings.
Howard G. Schutz, Beth Ann Phillips
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Cornell Hotel and Restaurant Administration Quarterly, 1988
Mary H. Tabacchi, Robert C. Marshall
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Mary H. Tabacchi, Robert C. Marshall
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Perceptions And Consumer Behaviour [PDF]
Marketers' success in influencing purchase behaviour depends in large part on how well they understand consumer behaviour. They need to understand how consumers gather information regarding various alternatives and use this information to select among competing brands.
Milorad Jovovic, Bojana Femic
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Pharmaceutical Services–Consumer Perceptions
Journal of the American Pharmaceutical Association (1961), 1976openaire +2 more sources
Consumer Perceptions of Genetic Testing
Genetic Testing and Molecular Biomarkers, 2012Elizabeth J, Horn, Sharon F, Terry
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