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Consumer preference structure analysis
Journal of Direct Marketing, 1993This article discusses a research tool for marketing strategies—Consumer Preference Structure Analysis—as an illustration of how direct marketers can benefit from an understanding of the patterns in consumer choice behavior. From purchasing histories and product attribute ratings, this innovative strategic marketing tool defines a hierarchy of buyer ...
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Integrative oncology: Addressing the global challenges of cancer prevention and treatment
Ca-A Cancer Journal for Clinicians, 2022Jun J Mao,, Msce +2 more
exaly
Modelling consumer preferences
2013The CUB model is a mixture distribution recently proposed in literature for modeling ordinal data whose parameters may be related to explanatory variables characterizing the raters or the object of evaluation. Although various methodological aspects of this class of models have been investigated, the problem of multivariate ordinal data representation ...
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Consumers' Preferences and Ecological Consciousness
International Economic Review, 1975openaire +2 more sources
Multidisciplinary standards of care and recent progress in pancreatic ductal adenocarcinoma
Ca-A Cancer Journal for Clinicians, 2020Aaron J Grossberg +2 more
exaly