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Consumer preference structure analysis
Journal of Direct Marketing, 1993This article discusses a research tool for marketing strategies—Consumer Preference Structure Analysis—as an illustration of how direct marketers can benefit from an understanding of the patterns in consumer choice behavior. From purchasing histories and product attribute ratings, this innovative strategic marketing tool defines a hierarchy of buyer ...
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Modelling consumer preferences
2013The CUB model is a mixture distribution recently proposed in literature for modeling ordinal data whose parameters may be related to explanatory variables characterizing the raters or the object of evaluation. Although various methodological aspects of this class of models have been investigated, the problem of multivariate ordinal data representation ...
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Consumer preferences for public charging infrastructure for electric vehicles
Transport Policy, 2019Joachim Globisch +3 more
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Consumers' Preferences and Ecological Consciousness
International Economic Review, 1975openaire +2 more sources
If you build it, will they eat it? Consumer preferences for plant-based and cultured meat burgers
Appetite, 2018Peter Slade
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