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Toward a Clinical Consumer Psychology
Frontiers in Psychology, 2022 This article promotes the development of clinical consumer psychology; the study of how dysfunctional and maladaptive cognitive and behavioral processes interact with individuals’ consumer experience and behaviors. The article is organized around three primary discussion points: (a) A definition of clinical consumer psychology, supported by ...
Steven S. Posavac +3 more
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Computational models of consumer confidence from large-scale online attention data: crowd-sourcing econometrics [PDF]
, 2014 Economies are instances of complex socio-technical systems that are shaped by the interactions of large numbers of individuals. The individual behavior and decision-making of consumer agents is determined by complex psychological dynamics that include ...
Bollen, Johan, Dong, Xianlei
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, 2022 This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well ...
Hackett, Paul M.W. +2 more
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Nonconscious Consumer Psychology [PDF]
Journal of Consumer Psychology, 2010 What exactly is “nonconscious consumer psychology?” We use the term to describe a category of consumption behavior that is driven by processes that occur outside a consumer's conscious awareness. In other words, individuals engage in consumptionrelated cognition, motivation, decision making, emotion, and behavior without recognizing the role that ...
Tanya L. Chartrand, Gavan J. Fitzsimons
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Relaxation increases monetary valuations [PDF]
, 2010 postprintThe Society for Consumer Psychology (SCP) 2010 Winter Conference, St. Pete Beach, FL., 25-27 February 2010. In Proceedings of the Society for Consumer Psychology 2010 Winter Conference, 2010, p.
Gorn, G, Hung, I, Pham, MT
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Implications of Perceived Utility on Individual Choice and Preferences: A New Framework for Designing Recommender System [PDF]
, 2015 Consumer psychology and consumer behaviour has constantly been a field of interest for the researchers. Volumes of researches are available in this area, still new theories and concepts keep emerging in response to change in context and environment ...
Tomer, Gunjan
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Trademarks, Consumer Psychology, and the Sophisticated Consumer
SSRN Electronic Journal, 2007 The degree of consumer "sophistication" is an important factor in the judicial evaluation of the legal standard of trademark infringement: the likelihood of consumer confusion. Yet although the law in this field is premised on assumptions about consumer psychology, the case law has developed in ignorance of an important body of scholarship devoted to ...
Thomas R. Lee +2 more
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Why (and When) are Preferences Convex? Threshold Effects and Uncertain Quality [PDF]
, 2008 It is often assumed (for analytical convenience, but also in accordance with common intuition) that consumer preferences are convex. In this paper, we consider circumstances under which such preferences are (or are not) optimal.
Smith, Trenton G., Tasnádi, Attila
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Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics [PDF]
, 2005 Marketing is an applied science that tries to explain and influence how firms and consumers actually behave in markets. Marketing models are usually applications of economic theories.
Camerer, Colin F. +2 more
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‘‘There’s so much more to it than what I initially thought’’: Stepping into researchers’ shoes with a class activity in a first year psychology survey course [PDF]
, 2015 In psychology, it is widely agreed that research methods, although central to the discipline, are particularly challenging to learn and teach, particularly at introductory level.
Akers K. G. +6 more
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