Results 231 to 240 of about 2,131,234 (315)

The influence of message framing and time metaphors in green advertising on consumer effects: an examination based on the mediating role of approach-avoidance motivation. [PDF]

Front Psychol
Dong M, Cao D, Liu T.
europepmc   +1 more source

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Handbook of Consumer Psychology

2018
Introduction. D.W. Schumann, C.P. Haugtvedt, E. Davidson, History of Consumer Psychology. Part 1. Consumer Information Processing. R.W. Wyer, The Role of Knowledge Accessibility in Cognition and Behavior: Implications for Consumer Information Processing. A. Kronlund, B. Whittlesea, C. Yoon, Consumer Memory, Fluency, and Familiarity. W.
Paul M. Herr, Curtis P. Haugtvedt, Frank R. Kardes   +2 more
openaire   +3 more sources

Evolution and consumer psychology

Consumer Psychology Review, 2017
AbstractAn evolutionary theoretical approach considers the adaptive function of behavior. Here we discuss what it means to use an evolutionary approach to generate predictions about consumer behavior and the value of applying an evolutionary lens to the study of consumer psychology. We begin with a discussion of the core insights of evolutionary theory
Kristina M. Durante, Vladas Griskevicius
openaire   +3 more sources

Psychological distance in consumer psychology: Consequences and antecedents

Consumer Psychology Review, 2019
AbstractWherever consumers envision faraway locations, remember the past, predict the future, consider the perspective of others, or entertain remote possibilities, their minds extrapolate beyond what lies in front of them to something psychologically distant. Conjuring and considering that which is psychologically distant thus lies at the heart of how
Sam J. Maglio
openaire   +3 more sources

Consumer neuroscience: advances in understanding consumer psychology

Current Opinion in Psychology, 2016
While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the mechanisms underlying judgments and decision-making remain difficult to investigate. In this review, we highlight some of the ways in which our understanding of consumer psychology has been, and can be, advanced through the use of ...
Uma R Karmarkar, Carolyn Yoon
openaire   +3 more sources

Consumer Psychology

Psychology and Work Today, 2020
Carrie A. Bulger, Duane P. Schultz, Sydney Ellen Schultz   +2 more
openaire   +2 more sources

Consumer psychology for food choices: a systematic review and research directions

European Journal of Marketing, 2023
Purpose Consumer food behavior has received considerable attention from marketers, researchers and regulators. With the rising obesity epidemic worldwide, the existing literature and previous reviews provide a limited understanding of consumers ...
Abdul Wahid Khan, Jatin Pandey
semanticscholar   +1 more source

The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology

Industrial management & data systems, 2022
PurposeLivestreaming, as a relatively new online marketing model, has generated numerous business opportunities for e-commerce and social commerce. The purpose of this paper is to investigate to what degree livestreaming content impacts online users ...
Peng Zhu, Zixi Liu, Xiaotong Li, Xu Jiang, M. Zhu   +4 more
semanticscholar   +1 more source

Research on the Influence of Modern Consumer Psychology on Packaging Design Based on Image Analysis

International Conference on Bioinformatics and Intelligent Computing, 2021
In the highly competitive modern commodity economy society, the multidimensional and difference of people's consumption psychology determines that commodity packaging must have multidimensional emotional demands in order to attract specific consumer ...
Yangang Zhou
semanticscholar   +1 more source