Results 251 to 260 of about 508,352 (303)

Self‐Monitoring and Consumer Psychology

Journal of Personality, 2006
ABSTRACT Research on the relations between self‐monitoring differences and two important areas of consumer behavior, reactions to specific advertising approaches and product evaluation strategies, is reviewed and evaluated. First, research on the responsiveness of high and low self‐monitors to image‐oriented and product‐quality‐based advertising ...
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Psychological Theories of Consumer Choice

Journal of Consumer Research, 1976
BACKGROUND Unlike economists, psychologists have not been directly concerned with consumer behavior. Psychological theory has been applied to the study of consumer choice by marketing students, who have worked with models developed in such areas as social psychology, motivational psychology, environmental psychology, and educational psychology ...
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Evolution and consumer psychology

Consumer Psychology Review, 2017
AbstractAn evolutionary theoretical approach considers the adaptive function of behavior. Here we discuss what it means to use an evolutionary approach to generate predictions about consumer behavior and the value of applying an evolutionary lens to the study of consumer psychology. We begin with a discussion of the core insights of evolutionary theory
Kristina M. Durante, Vladas Griskevicius
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Consumer Psychology

Annual Review of Psychology, 1990
J B Cohen, D Chakravarti
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Social Psychology of Consumer Behavior

2008
Part 1. Introduction: A Tale of Two Disciplines. M.Wanke, What's Social about Consumer Behavior? R.S. Wyer, Jr., R. Adaval, Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal, N. Liberman, Y.
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Social Cognition and Consumer Psychology

Abstract Research on consumer psychology has traditionally been organized from an information processing perspective—the principles and mechanisms associated with what consumers attend to and value and the ways this content shapes consumer choice.
Ackerman, Joshua M., Merrell, Wilson N., Williams, Lawrence E.   +2 more
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Psychology and Consumer Economics

Journal of Consumer Research, 1974
Psychological analysis of consumers' spending and saving behavior in response to inflation, recession, or increased assets and inventories is shown to result in findings that differ from generalizations presented by traditional economic analysis. The paper indicates the usefulness of the methods applied in behavioral studies of economic processes.
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Consumer Psychology and Eating Behaviour

2019
In recent years there has been an emerging body of research looking into the psychological mechanisms underlying food consumption and eventually modulating energy intake. This chapter reviews the empirical evidence demonstrating how everything from the label of a food and the properties of the container, through to the variety of the components of the ...
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Consumer Psychology

Annual Review of Psychology, 1994
Alice M. Tybout, Nancy Artz
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Psychological Processes of Consuming

British Journal of Psychotherapy, 1993
Consumerism has defined a whole culture's relationship to itself over the last two decades (Williamson 1986, Orbach 1986). The way we enter and partake of the public sphere is not through the exercise of conventional political relationships but through the relations of consumption.
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