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Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective. [PDF]
PLoS ONE, 2021 Content marketing has gained momentum around the world and is steadily gaining importance in the marketing mix of organizations. Nevertheless, it has received comparatively little attention from the scientific community.
Clemens Koob
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Creating content marketing for libraries. [PDF]
J Med Libr Assoc, 2016 Content marketing can be a powerful tool for marketing the services of academic and health sciences libraries. Competing for the attention of busy students and faculty, the library must develop its own channels of engagement, which makes content-driven activities essential. A common example is resource licensing. Once a library licenses a new resource,
Halevi G, O'Hanlon R.
europepmc +5 more sources
Factors stimulating content marketing [PDF]
Management Science Letters, 2016 This paper presents an empirical investigation to determine factors influencing on content marketing in banking industry. The study designs a questionnaire consists of 40 questions in Likert scale and distributes it among 550 randomly selected regular ...
Naser Azad +2 more
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Evaluating the Effectiveness of Digital Content Marketing Under Mixed Reality Training Platform on the Online Purchase Intention. [PDF]
Front Psychol, 2022 Li CH +7 more
europepmc +3 more sources
Designing a Content Marketing Model in Retail Marketing [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2021 Objective: The present study was conducted to design a content marketing model and seeks to obtain information that can be used to identify the effective factors in content marketing and to design a comprehensive model thereof.
Ali Dadvand +3 more
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o-bib. Das offene Bibliotheksjournal, 2021 Die ETH-Bibliothek und die Sammlungen und Archive der ETH Zürich nahmen 2019 zwei Veranstaltungen – die Zürcher Wissenschaftstage (Scientifica) und die Europäischen Tage des Denkmals – zum Anlass, Erfahrungen mit Augmented Reality (AR) und Virtual ...
Simone Leitner +2 more
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More readers in more places: the benefits of open access for scholarly books
Insights: The UKSG Journal, 2021 Open access to scholarly contents has grown substantially in recent years. This includes the number of books published open access online. However, there is limited study on how usage patterns (via downloads, citations and web visibility) of these books ...
Cameron Neylon +6 more
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Recognition of Digital Content Needs for Inbound Marketing Solutions
Social Sciences, 2022 The paper aims to investigate users’ behavior regarding inbound marketing while consuming content, in particular, to reveal the source of the reasons and triggers affecting content need in the case of long-consumption products. In the theoretical part of
Sigitas Davidavičius, Tadas Limba
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Digital Health, 2021 Introduction Mayo Clinic Connect is an online community of over 100,000 members who support each other through sharing lived experience when facing and managing new diagnoses. The community is moderated by Mayo Clinic staff and volunteer patient mentors.
David M Harmon +4 more
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kommunikation@gesellschaft, 2020 Dieser Artikel befasst sich mit einer bislang unerforschten Sparte innerhalb des Podcast-Mediums, genauer: den Ratgeber-Podcasts. Dafür nähert sich der Text zunächst dem Begriff „Ratgeber“ beziehungsweise „Beratung“ an, indem er auf Erkenntnisse aus der
Susanne Brand
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