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Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective. [PDF]
PLoS ONE, 2021 Content marketing has gained momentum around the world and is steadily gaining importance in the marketing mix of organizations. Nevertheless, it has received comparatively little attention from the scientific community.
Clemens Koob
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Designing a Content Marketing Model in Retail Marketing [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2021 Objective: The present study was conducted to design a content marketing model and seeks to obtain information that can be used to identify the effective factors in content marketing and to design a comprehensive model thereof.
Ali Dadvand +3 more
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o-bib. Das offene Bibliotheksjournal, 2021 Die ETH-Bibliothek und die Sammlungen und Archive der ETH Zürich nahmen 2019 zwei Veranstaltungen – die Zürcher Wissenschaftstage (Scientifica) und die Europäischen Tage des Denkmals – zum Anlass, Erfahrungen mit Augmented Reality (AR) und Virtual ...
Simone Leitner +2 more
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More readers in more places: the benefits of open access for scholarly books
Insights: The UKSG Journal, 2021 Open access to scholarly contents has grown substantially in recent years. This includes the number of books published open access online. However, there is limited study on how usage patterns (via downloads, citations and web visibility) of these books ...
Cameron Neylon +6 more
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Recognition of Digital Content Needs for Inbound Marketing Solutions
Social Sciences, 2022 The paper aims to investigate users’ behavior regarding inbound marketing while consuming content, in particular, to reveal the source of the reasons and triggers affecting content need in the case of long-consumption products. In the theoretical part of
Sigitas Davidavičius, Tadas Limba
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Digital Health, 2021 Introduction Mayo Clinic Connect is an online community of over 100,000 members who support each other through sharing lived experience when facing and managing new diagnoses. The community is moderated by Mayo Clinic staff and volunteer patient mentors.
David M Harmon +4 more
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Developing a content marketing model with goal to improve brand of countrywide the banking industriestitle [PDF]
International Journal of Research in Industrial Engineering, 2022 The current research has been done pursuing the goal to present a content marketing model with brand improving approach in banking industries. This study is applied in terms of goal and survey- exploratory concerning the approach.
Keivan Goodarzi +3 more
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kommunikation@gesellschaft, 2020 Dieser Artikel befasst sich mit einer bislang unerforschten Sparte innerhalb des Podcast-Mediums, genauer: den Ratgeber-Podcasts. Dafür nähert sich der Text zunächst dem Begriff „Ratgeber“ beziehungsweise „Beratung“ an, indem er auf Erkenntnisse aus der
Susanne Brand
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Creating and measuring the impact of a content strategy [PDF]
CES Working Papers, 2021 A company’s online presence is more than random advertising materials that promote its products or services. Instead, every piece of content that gets published on the internet needs to align to a clearly laid out strategy which should enable the ...
Mircea-Alexandru ROȘU
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Factors stimulating content marketing [PDF]
Management Science Letters, 2016 This paper presents an empirical investigation to determine factors influencing on content marketing in banking industry. The study designs a questionnaire consists of 40 questions in Likert scale and distributes it among 550 randomly selected regular ...
Naser Azad +2 more
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