Results 1 to 10 of about 5,095,835 (237)
Evaluating the Effectiveness of Digital Content Marketing Under Mixed Reality Training Platform on the Online Purchase Intention. [PDF]
Front Psychol, 2022 The purpose of this research is to investigate the effectiveness of Digital Content Marketing (DCM) on a Mixed Reality (MR) training platform environment with the consideration of online purchase intention (OPI) through social media.
Li CH +7 more
europepmc +4 more sources
Creating content marketing for libraries. [PDF]
J Med Libr Assoc, 2016 Content marketing can be a powerful tool for marketing the services of academic and health sciences libraries. Competing for the attention of busy students and faculty, the library must develop its own channels of engagement, which makes content-driven activities essential. A common example is resource licensing. Once a library licenses a new resource,
Halevi G, O'Hanlon R.
europepmc +7 more sources
Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective. [PDF]
PLoS One, 2021 Content marketing has gained momentum around the world and is steadily gaining importance in the marketing mix of organizations. Nevertheless, it has received comparatively little attention from the scientific community.
Koob C.
europepmc +2 more sources
Factors stimulating content marketing [PDF]
Management Science Letters, 2016 This paper presents an empirical investigation to determine factors influencing on content marketing in banking industry. The study designs a questionnaire consists of 40 questions in Likert scale and distributes it among 550 randomly selected regular ...
Naser Azad +2 more
doaj +3 more sources
A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior [PDF]
, 2022 Notwithstanding the body of research on the characteristics and benefits of content marketing as a digital marketing strategy, evidence of how online consumer behavior is affected by digital brand content remains inconclusive.
Charmaine Du Plessis
openalex +2 more sources
Application of Blockchain Technology to Podcast-Based Enterprise Content Marketing
IEEE Access, 2022 This article explores the potential of blockchain technology to enhance podcast content marketing. In the post-pandemic era, more and more enterprises are using podcasts for content marketing.
Shuchih Ernest Chang, Ting-Yu Chen
doaj +2 more sources
Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2022 Seiring dengan perkembangan teknologi yang semakin pesat menuntut perusahaan untuk bisa berinovasi dan mengembangkan strategi pemasaran berbasis digital guna untuk mempertahankan usahanya ditengah persaingan dengan kompetitor lain dan untuk menarik ...
Fadillah Abdjul +2 more
openalex +3 more sources
Designing a Content Marketing Model in Retail Marketing [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2021 Objective: The present study was conducted to design a content marketing model and seeks to obtain information that can be used to identify the effective factors in content marketing and to design a comprehensive model thereof.
Ali Dadvand +3 more
doaj +1 more source
Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [PDF]
مدیریت بازرگانی, 2022 ObjectiveContent marketing is one of the newest marketing strategies that attracts and retains customers by producing valuable, relevant, and credible content.
Hosein Zamani +2 more
doaj +1 more source
o-bib. Das offene Bibliotheksjournal, 2021 Die ETH-Bibliothek und die Sammlungen und Archive der ETH Zürich nahmen 2019 zwei Veranstaltungen – die Zürcher Wissenschaftstage (Scientifica) und die Europäischen Tage des Denkmals – zum Anlass, Erfahrungen mit Augmented Reality (AR) und Virtual ...
Simone Leitner +2 more
doaj +1 more source