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The Agile Content Marketing Roadmap Based on the B2B Buyer’s Journey – The Case Study of the Slovak republic [PDF]
SHS Web of Conferences, 2021 The rise of new technologies has created opportunities for the emergence of many trends today. This fact is a chance for the visibility of companies and in recent years internet marketing has become an integral part of marketing strategies of companies ...
Gajanova Lubica
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Jurnal Manajemen dan Bisnis Terapan, 2023 Penelitian ini mencoba menganalisis pengaruh content marketing, influencer, dan media sosial terhadap keputusan pembelian konsumen khususnya pengguna TikTok di kota Pekanbaru.
Syaparudin Bs, Arizal N, Ririn Handayani
semanticscholar +1 more source
More readers in more places: the benefits of open access for scholarly books
Insights: The UKSG Journal, 2021 Open access to scholarly contents has grown substantially in recent years. This includes the number of books published open access online. However, there is limited study on how usage patterns (via downloads, citations and web visibility) of these books ...
Cameron Neylon +6 more
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Cogent Social Sciences, 2023 This study aims to understand the impact of perceived values of digital content marketing (DCM) on consumer’s experiential evaluations. It also explores the impact of consumer’s experiential evaluations on brand loyalty, and the mediating impact of prior
Thanh Thanh Bui +3 more
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The Impact of Artificial Intelligence on Marketing Services [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2023 The article approaches the analysis of the impact of information technology on marketing services. There are identified the main growth trends and developmental drawbacks.
Alina-Florentina SARACU +1 more
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Jurnal ekonomi, bisnis dan manajemen, 2023 : This study aims to determine the effect of Content Marketing, Viral Marketing and Influencers on Buying Interest in Students. This type of research is quantitative with a questionnaire distribution method.
Aisyah Fitri Pasaribu +2 more
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Jesya, 2023 Tema penelitian ini adalah Peran Influencer Marketing, Online Customer Review dan Content Marketing Dalam Keputusan Pembelian Pada Sosial Instagram. Jenis penelitian kuantitatif.
H. Herman +4 more
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Pengaruh Content Marketing terhadap Customer Engagement Kopi Kenangan
Jurnal EMT KITA, 2023 Hadirnya internet membuka peluang untuk pemasaran digital dan para pemilik bisnis berlomba membuat konten-konten yang menarik untuk mencapai target penjualan.
Revida Mareta Herfi Ashari +1 more
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Recognition of Digital Content Needs for Inbound Marketing Solutions
Social Sciences, 2022 The paper aims to investigate users’ behavior regarding inbound marketing while consuming content, in particular, to reveal the source of the reasons and triggers affecting content need in the case of long-consumption products. In the theoretical part of
Sigitas Davidavičius, Tadas Limba
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Identifying the Components of Gamification in Content Marketing [PDF]
نشریه مطالعات دانشپژوهی, 2023 Purpose: The purpose of this research was to identify the components of gamification in content marketing based on the perspectives of managers and librarians at Malek National Library and Museum.Methodology: This study employed an applied research ...
Negar Zargar ballaygam +2 more
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