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Developing a content marketing model with goal to improve brand of countrywide the banking industriestitle [PDF]
International Journal of Research in Industrial Engineering, 2022 The current research has been done pursuing the goal to present a content marketing model with brand improving approach in banking industries. This study is applied in terms of goal and survey- exploratory concerning the approach.
Keivan Goodarzi +3 more
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Creating and measuring the impact of a content strategy [PDF]
CES Working Papers, 2021 A company’s online presence is more than random advertising materials that promote its products or services. Instead, every piece of content that gets published on the internet needs to align to a clearly laid out strategy which should enable the ...
Mircea-Alexandru ROȘU
doaj
THE CONTENT OF GLOBAL MARKETING [PDF]
FBIM Transactions, 2014 Consider the following proposition: We live in a global marketplace. US based Intel, the world's largest chip maker, competes with South Korea's Samsung. In the global cell phone market, Nokia (Finland), Ericsson (Sweden), Motorola (United States), and Samsung are key players.
Branislav Djordjević, Zoran Čekerevac
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Market Selection and the Information Content of Prices [PDF]
Econometrica, 2021 We study information aggregation when n bidders choose, based on their private information, between two concurrent common‐value auctions. There are k s identical objects on sale through a uniform‐price auction in market s and there are an additional k
Atakan, AE, Ekmekci, M
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Presenting Content Marketing Model Based on Genetic Algorithm in Fars Province Tourism Industry [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2020 Digital space is increasingly associated with the tourism industry, and content production as an important part of this space is seeking to attract customers.
Mahmood Maarefi +2 more
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Application Model of User-Generated Content of in Content Marketing Processes; A Grounded Study on Digikala [PDF]
مطالعات رسانههای نوین, 2016 This paper aims to investigate the feasibility of applying user-generated content and is growing as the dominant species in the online content marketing processes and enumerating of the application's content.
Taher Roshandel Arbatani +2 more
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Jurnal Performa, 2023 This research is done to analyze and to find out the influence of E-WOM, Content Marketing, Consumer Innovativeness on skincare products Purchase Intention in Indonesia.
Helena Keshya Riconga Pujinata +1 more
doaj +1 more source
The role of content marketing in enhancing customer loyalty: an empirical study on private hospitals in Saudi Arabia [PDF]
Innovative Marketing, 2019 Due to increasing competition in the private hospital sector in Saudi Arabia, the organizations need to adopt the new ways to foster the brand loyalty and repeated visits.
Ahmed Suhail Ajina
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Content marketing model for leading web content management [PDF]
, 2019 This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets.
Bezpartochnyi, Maksym +2 more
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Harnessing marketing automation for B2B content marketing [PDF]
Industrial Marketing Management, 2016 Abstract The growing importance of the Internet to B2B customer purchasing decisions has motivated B2B sellers to create digital content that leads potential buyers to interact with their company. This trend has engendered a new paradigm referred to as ‘content marketing.’ This study investigates the organizational processes for developing valuable ...
Joel Järvinen, Heini Taiminen
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