Results 261 to 270 of about 1,266,618 (294)

Frontiers: Supporting Content Marketing with Natural Language Generation

Marketing Science, 2022
Thomas Reutterer, David A Schweidel, Daniel Dan   +2 more
exaly  

Content Marketing

2015
Andre Alpar, Markus Koczy, Maik Metzen
openaire   +1 more source

How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure

Journal of Business Research, 2021
Helen McCormick, Liz Barnes
exaly  

Designing marketing content for social commerce to drive consumer purchase behaviors: A perspective from speech act theory

Journal of Retailing and Consumer Services, 2023
Ronglin Hou, Zhen Zhu
exaly  

CONTENT MARKETING:

2018
openaire   +2 more sources

Strategic Content Marketing

2023
Dan Farkas, Rebecca Geier
openaire   +1 more source

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Journal of Interactive Marketing, 2019
Linda D Hollebeek
exaly  

Harnessing marketing automation for B2B content marketing

Industrial Marketing Management, 2016
Joel Mero, Heini Taiminen
exaly  

Marketing content

2022
openaire   +1 more source

Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses

Computers in Human Behavior, 2019
Fabian Christandl
exaly