Results 271 to 280 of about 1,266,618 (294)

Business to business digital content marketing: marketers’ perceptions of best practice

Journal of Research in Interactive Marketing, 2014
Mohammad Eko Fitrianto, Jennifer Rowley
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Marketing Your Content

2022
Joseph Richie, Karen Russell, Airielle J. Taylor, Tameka Winston   +3 more
openaire   +1 more source

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International Journal of Information Management, 2017
Mahmud Akhter Shareef, Yogesh K Dwivedi, Vinod Kumar   +2 more
exaly  

Content marketing in e-commerce platforms in the internet celebrity economy

Industrial Management and Data Systems, 2020
Ruibin Geng, Shichao Wang, Xi Chen
exaly  

The development, change, and transformation of Management Information Systems (MIS): A content analysis of articles published in business and marketing journals

International Journal of Information Management, 2005
SÜphan Nasir
exaly  

Digital Content Marketing

2022
openaire   +1 more source

Content Marketing

2014
openaire   +1 more source

Branded Content Marketing

2015
Il concetto di branded content marketing esprime la traduzione operativa di un nuovo approccio alla creazione di valore nella strategia di marketing basato sulla creazione e sulla distribuzione multicanale di contenuti rilevanti per specifici segmenti di ‘interlocutori obiettivo’, allo scopo di attrarre attenzione, suscitare interesse, sviluppare ...
openaire   +1 more source

Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type

Journal of Business Research, 2019
Joni Salminen, Vignesh Yoganathan, Bernard Jim Jansen   +2 more
exaly