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Content marketing, an essential aspect of digital marketing, revolves around creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. This approach is strategic, aiming to align with business objectives and audience needs across various channels like websites, social media, and email ...
Angie Hendershot +4 more
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Use of Content Marketing Strategy Tools in the Polish Research Institutes
Marketing of Scientific and Research Organizations, 2016 In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions ...
Świeczak Witold
doaj +1 more source
The Impact of Artificial Intelligence on Marketing Services [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2023 The article approaches the analysis of the impact of information technology on marketing services. There are identified the main growth trends and developmental drawbacks.
Alina-Florentina SARACU +1 more
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Social Media Content Headlines and Their Impact on Attracting Attention
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2020 Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defi ned group of users with a marketing message.
Kishokanth Jeganathan +1 more
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Identifying the Components of Gamification in Content Marketing [PDF]
نشریه مطالعات دانشپژوهی, 2023 Purpose: The purpose of this research was to identify the components of gamification in content marketing based on the perspectives of managers and librarians at Malek National Library and Museum.Methodology: This study employed an applied research ...
Negar Zargar ballaygam +2 more
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Content-boosted Matrix Factorization Techniques for Recommender Systems [PDF]
, 2013 Many businesses are using recommender systems for marketing outreach. Recommendation algorithms can be either based on content or driven by collaborative filtering.
Nguyen, Jennifer, Zhu, Mu
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Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands [PDF]
, 2017 This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are.
Garcia Medina, Irene +2 more
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Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania
Organizacijų Vadyba: Sisteminiai Tyrimai, 2021 As customers become immune to most forms of advertisement on the Internet, marketers seek new ways to get the attention of branded content. As podcast content on YouTube gains more and more users’ attention in the world and Lithuania, it raises the urge ...
Stumbras Erikas, Kisieliauskas Justinas
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The role of content marketing in social media content communities
South African Journal of Information Management, 2017 Background: Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engaging content in social media that enhance their daily ...
Charmaine du Plessis
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Applications of medical wireless LAN systems (MedLAN) [PDF]
, 2002 This is a post-peer-review, pre-copyedit version of an article published in Journal of Medical Marketing. The definitive publisher-authenticated version "Konstantinos A. Banitsas, R.S.H. Istepanian, Sapal Tachakra.
Banitsas, KA +2 more
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