Tourism policy and destination marketing in developing countries: the chain of influence [PDF]
, 2011 Tourism marketers including destination marketing organisations (DMOs) and international tour operators play a pivotal role in destination marketing, especially in creating destination images.
Anderdeck K. L. +31 more
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ON-LINE ADVERTISING TOOLS FOR SMALL AND MEDIUM ENTERPRISES [PDF]
Annals of the University of Petrosani: Economics, 2022 This paper explores online advertising tools and their impact on SME growth and competitiveness. Digital marketing is presented as a cost-effective alternative to traditional methods, offering increased efficiency, interactivity, global accessibility and
CODRUŢA DURA, IMOLA DRIGĂ
doaj
Disentangling factorial structure of Social Media Content Marketing (SMCM) quality construct in the context of Muslimah fashion [PDF]
Revista Română de Informatică și Automatică, 2021 Social media has proliferated and, for a business, is no longer optional but essential. Many marketers "jump the wagon" employed social media platforms to boost their content marketing to reach targeted customers and grow their brand.
Nur Syakirah AHMAD +2 more
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UKH Journal of Social Sciences, 2022 This research determines the impact of content marketing (user-generated content (UGC) and firm-generated content (FGC)) on the consumer buying process for telecommunication products and services in the Kurdistan Region of Iraq (KRI).
Ghaith Al-Abdallah, Sarhang Jumaa
doaj +1 more source
Use of Content Marketing Strategy Tools in the Polish Research Institutes
Marketing of Scientific and Research Organizations, 2016 In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions ...
Świeczak Witold
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Do you love me? The relationship between sport-related branded entertainment and brand love
Cogent Business & Management, 2022 Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides a ...
Hildegard Liebl +3 more
doaj +1 more source
Communicating the Value of Waste Management to Customers: Focus on Website Content
Organizations and Markets in Emerging Economies, 2023 Understanding waste management processes and their role in positive environmental changes is significant at various levels. Among members of the public, awareness can be fostered by communicating the benefits of waste management and responding to the ...
Rūta Repovienė, Aušra Pažėraitė
doaj +1 more source
Content-boosted Matrix Factorization Techniques for Recommender Systems [PDF]
, 2013 Many businesses are using recommender systems for marketing outreach. Recommendation algorithms can be either based on content or driven by collaborative filtering.
Nguyen, Jennifer, Zhu, Mu
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Social Media Content Headlines and Their Impact on Attracting Attention
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2020 Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defi ned group of users with a marketing message.
Kishokanth Jeganathan +1 more
doaj +1 more source
Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands [PDF]
, 2017 This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are.
Garcia Medina, Irene +2 more
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