Results 31 to 40 of about 6,154,557 (379)
Jurnal manajemen dan bisnis Indonesia, 2023 Penelitian ini bertujuan untuk mengetahui pengaruh online content marketing, influencer marketing, online custumer review terhadap keputusan pembelian dengan kepuasan konsumen pada Tiktok.
Adil Satiawan +2 more
semanticscholar +1 more source
Asian Journal of Economics Business and Accounting, 2023 Aims: This study aims to analyze the effect of influencer marketing and content marketing on consumer purchase decision and customer engagement as mediating variables at Mitra Jawi Pontianak. Study Design: A quantitative approach was used to investigate
Stella Evania +4 more
semanticscholar +1 more source
EFFECTS OF CONTENT MARKETING ON CUSTOMER SATISFACTION AND BRAND LOYALTY
Journal of Social Science, 2023 It is considered that the content marketing strategies implemented by the companies affect the satisfaction of the consumers and their loyalty towards the brand positively or negatively.
Serhat Ata +2 more
semanticscholar +1 more source
South African Journal of Information Management, 2021 Background: Organisations widely adopt social media to communicate with stakeholders, yet research into content marketing in the South African non-profit sector is sparse.
Christelle Swart +2 more
doaj +1 more source
THE CONTENT OF GLOBAL MARKETING [PDF]
FBIM Transactions, 2014 Consider the following proposition: We live in a global marketplace. US based Intel, the world's largest chip maker, competes with South Korea's Samsung. In the global cell phone market, Nokia (Finland), Ericsson (Sweden), Motorola (United States), and Samsung are key players.
Branislav Djordjević, Zoran Čekerevac
openaire +1 more source
Content marketing at trade enterprises
Herald of Kyiv National University of Trade and Economics, 2023 Introduction. The development of digital technologies is stimulating businesses to adopt creative approaches to managing marketing communications. Content marketing is becoming a relevant tool for presenting valuable content to the target audience.
O. Bondarenko, Maksym Yashchenko
semanticscholar +1 more source
The Impact of Generative AI on the Future of Visual Content Marketing [PDF]
arXiv.org, 2022 In today's world of marketing, it is necessary to have visually appealing content. Visual material has become an essential area of focus for every company as a result of the widespread availability of gadgets for mass communication and extended visual ...
Shiva Mayahi, Marko Vidrih
semanticscholar +1 more source
Businesses, 2022 The global market is experiencing stagnation and recession in the “untact era”, and the emergence of the metaverse provides platform support and presents a new paradigm.
RakGun Hwang, Minkyung Lee
semanticscholar +1 more source
Jurnal Komunikasi Profesional, 2022 This study aims to determine whether or not the influence of content marketing from the @Planetban Instagram account on consumers purchase intentions through customer engagement.
semanticscholar +1 more source
Suma de Negocios, 2022 Introducción/objetivo: con la proliferación de las tecnologías como factor determinante dentro de las actividades de la sociedad y con el surgimiento de las redes sociales emerge fuertemente la gestión del contenido como medio estratégico para aumentar ...
Elsy Lissbeth Barrera Noboa +3 more
doaj +1 more source