Results 31 to 40 of about 1,256,030 (345)

Content-Strategy as Effective Tool of Brand-Communication in Conditions of Economic Challenges

open access: yesВестник Российского экономического университета имени Г. В. Плеханова, 2022
Effective brand-communication shaping is connected with continuous search for rational solutions in the chain of ‘brand-customer’ interaction in direct promotion of goods and services of the company as a whole. Insufficiency of resources, unstable market
A. S. Melekhova
doaj   +1 more source

CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES [PDF]

open access: yesScientific Journal of Silesian University of Technology. Series Transport, 2015
In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C
Katarzyna TUROŃ, Michał JUZEK
doaj  

Evaluating the Effect of Religiosity and Awareness of Fashion on the Intention to Purchase Hijab Products of Women in the Iranian Society [PDF]

open access: yesفصلنامه زن و جامعه
The aim of the research was to evaluate the effect of religiosity and fashion awareness on the intention to purchase hijab products of women in the Iranian society.The current research is an applied research in terms of its purpose and a descriptive and ...
Majid Ahmadi   +2 more
doaj   +1 more source

Application Model of User-Generated Content of in Content Marketing Processes; A Grounded Study on Digikala [PDF]

open access: yesمطالعات رسانه‌های نوین, 2016
This paper aims to investigate the feasibility of applying user-generated content and is growing as the dominant species in the online content marketing processes and enumerating of the application's content.
Taher Roshandel Arbatani   +2 more
doaj   +1 more source

The Influence Of User-Generated Content To Consumer-Based Brand Equity Through Involvement In Indonesia's Top Brand Lipstic Consumer

open access: yesJurnal Manajemen Indonesia, 2021
Since 2000’s content marketing began to develop and become a buzzword lately. Nowadays, content marketing is a standard practice of business and one who do not use that will be left behind.
Sunu Puguh Hayu Triono   +2 more
doaj   +1 more source

Marketing for Content Business

open access: yesMaketingu Janaru
The content business is booming in Japan. Relatively new types of content, such as manga (cartoon) and anime (animation), are regarded as parts of Japanese pop culture, and marketing is being used to attract fans around the world.
Akinori Ono
doaj   +1 more source

Hematopoietic (stem) cells—The elixir of life?

open access: yesFEBS Letters, EarlyView.
The aging of HSCs (hematopoietic stem cells) and the blood system leads to the decline of other organs. Rejuvenating aged HSCs improves the function of the blood system, slowing the aging of the heart, kidney, brain, and liver, and the occurrence of age‐related diseases.
Emilie L. Cerezo   +4 more
wiley   +1 more source

Bridging the gap: Multi‐stakeholder perspectives of molecular diagnostics in oncology

open access: yesMolecular Oncology, EarlyView.
Although molecular diagnostics is transforming cancer care, implementing novel technologies remains challenging. This study identifies unmet needs and technology requirements through a two‐step stakeholder involvement. Liquid biopsies for monitoring applications and predictive biomarker testing emerge as key unmet needs. Technology requirements vary by
Jorine Arnouts   +8 more
wiley   +1 more source

Content Marketing

open access: yes, 2019
Content marketing is a form of selling focused on creating, publishing, and distributing content for a targeted audience of On line. To Attract attention and generate leads To Expand their customer base To Generate or increase online sales To Increase brand awareness or credibility To Engage an on-line community of users There will always be steps and ...
R. Vasinagalakshmi, T. Sangeetha
  +5 more sources

Magazine Publishing Innovation: Two Case Studies on Managing Creativity

open access: yesPublications, 2016
This paper aims to highlight a link between publishing business innovation and how editors manage creativity in the digital era. Examining the changing industrial and historical business context for the U.K. magazine publishing industry, two case studies
Simon Das
doaj   +1 more source

Home - About - Disclaimer - Privacy