Results 111 to 120 of about 4,422 (290)
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to analyze the role of green brand image, green trust, and green perceived value (GPV) as mediators between Corporate Social Responsibility (CSR) and consumer responses, including green purchase intention (GPI), word-of-mouth (WOM), and ...
Zaneta Zakirena Sanjiwo, Nurdin Sobari
doaj +1 more source
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance [PDF]
Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands.
Rajagopal
core
Weaving Intelligence: Thermally Drawn Multimaterial Fibers Toward AI‐Enabled Smart Textiles
Advanced Materials, EarlyView.Thermally drawn multimaterial fibers are rapidly advancing as intelligent structural units for next‐generation smart textiles. Integrating multimaterial architectures with neuromorphic and spiking‐neural‐network principles enables fabrics that can sense, compute, and adapt autonomously.
Vuong Dinh Trung +9 more
wiley +1 more source
« Retail Brand Equity: A PLS Approach [PDF]
In large retail stores, France is characterized by market saturation and even a decline of several retail concepts such as variety stores, or even supermarkets and hypermarkets (Cliquet, 2000).
Magali Jara
core
Advanced Materials, EarlyView.A soft–hard tri‐layer composite electrolyte that couples fast Li+ transport with reinforced interfacial stability to enable high‐conductivity, mechanically robust, dendrite‐free lithium‐metal batteries. ABSTRACT The development of solid polymer electrolytes is central to safe, high‐energy lithium‐metal batteries (LMBs); however, persistent challenges ...
Fazal Ur Rehman +9 more
wiley +1 more source
« Retail brand equity: a conceptual and differentiated approach » [PDF]
This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer ...
Gérard Cliquet, Magali Jara
core
Advanced Materials Technologies, EarlyView.Transducers convert physical signals into electrical and optical representations, yet each mechanism is bounded by intrinsic trade‐offs across bandwidth, sensitivity, speed, and energy. This review maps transduction mechanisms across physical scale and frequency, showing how heterogeneous integration and multiphysics co‐design transform isolated ...
Aolei Xu +8 more
wiley +1 more source
, 2009 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This research recommends a new approach to brand strategy for Korean professional football teams, focusing on the relationships between team brand identity ...
Koo, Ja Joon
core
The role of brand trust within related and unrelated brand extension activities : a consumer perspective [PDF]
, 2003 The research examines the structure of consumer-brand `trust', and the concept's role within brand extension evaluation decisions, an association largely neglected within existing consumer brand extension literature.
Reast, Jon David
core
Recent Advances of Slip Sensors for Smart Robotics
Advanced Materials Technologies, EarlyView.This review summarizes recent progress in robotic slip sensors across mechanical, electrical, thermal, optical, magnetic, and acoustic mechanisms, offering a comprehensive reference for the selection of slip sensors in robotic applications. In addition, current challenges and emerging trends are identified to advance the development of robust, adaptive,
Xingyu Zhang +8 more
wiley +1 more source