Results 81 to 90 of about 4,422 (290)

Conceptualising and measuring the influence of corporate image on country of origin image: The case of Spain

open access: yes, 2011
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Place branding scholars and practitioners increasingly highlight the influence that corporate image can exert on the image of the country of origin (COI ...
Lopez Lamelas, Maria del Carmen
core  

A Dislocation Perspective on Strength and Toughness in Ceramics

open access: yesAdvanced Engineering Materials, EarlyView.
Dislocations in ceramics enjoy a long but yet under‐appreciated history. The three research waves for dislocations in ceramics highlight the topic evolution over the last 90 years. This review focuses on the impact of dislocation on strength and toughness in ceramics.
Xufei Fang
wiley   +1 more source

IMPLEMENTASI STRATEGI PENINGKATAN LOYALITAS PELANGGAN MELALUI CORPORATE BRAND EQUITY, PRODUCT ATRIBUTE DAN SERVICE QUALITY STUDI KASUS PADA PERUSAHAAN DISTRIBUSI BAHAN BAKU BAKERY DAN PASTRY UNTUK WILAYAH PEMASARAN JAKARTA DAN BANDUNG

open access: yesMIX: Jurnal Ilmiah Manajemen, 2015
: Research on the branch of marketing strategy aims to obtain a picture of the perceptions of producers Bakery and Pastry in Jakarta and Bandung related efforts to increase their loyalty in rebuying raw materials due to the strengthening of Corporate ...
Anik Tri Suwarni   +2 more
doaj  

Innovative self-brand congruity as a mediator of CSR and gamification effects on sustainable consumer engagement

open access: yesHeritage and Sustainable Development
The global food and beverage sector faces mounting pressure to balance economic growth with sustainable development goals, as consumer awareness of environmental and social responsibility continues to rise.
Audisty Prana Hardayu   +2 more
doaj   +1 more source

Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]

open access: yes, 2014
This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer's brand prism as a conceptual framework, the paper explores UK Conservative Party members' attitudes towards ...
Punjaisri, K.   +8 more
core   +1 more source

Experimental and Numerical Modal Analysis of Composite Sandwich Structures Using Surfboards as Model Systems

open access: yesAdvanced Engineering Materials, EarlyView.
This article presents an experimental and numerical modal investigation of composite sandwich structures using surfboards as model systems. By comparing different core materials and reinforcement strategies, the study demonstrates how local stiffeners influence vibrational response and introduce characteristic modal features, highlighting modal ...
Brett Connellan   +4 more
wiley   +1 more source

From Food to Power: Hydrogel Thermoelectrics for Ingestible Electronics

open access: yesAdvanced Functional Materials, EarlyView.
We introduce a fully edible thermoelectric–electrochromic platform that harvests heat from food and converts it into a visible color change. N‐type and p‐type hydrogel thermoelectric generators connected in series power anthocyanin‐based electrochromic displays, demonstrating the feasibility of safe, biodegradable, ingestible systems for on‐food ...
Antonia Georgopoulou   +3 more
wiley   +1 more source

Employer branding: exploring attractiveness dimensions in a multicultural context

open access: yesTechnological and Economic Development of Economy, 2019
Attracting and retaining talented employees and gaining competitive advantage are important for organizations around the world. This study identifies and operationalizes the components of employer attractiveness from the perspective of potential ...
Ludvík Eger   +3 more
doaj   +1 more source

Regulated Ion‐Diffusion Hydrogels for Subtle and Multimodal Temperature‐Strain Sensing in Wound Monitoring

open access: yesAdvanced Functional Materials, EarlyView.
A soft, dual‐channel hydrogel patch enables simultaneous detection of wound temperature and strain by integrating ion‐diffusion‐mediated thermoelectric and resistive sensing. The conformal design maintains stable performance during motion, capturing subtle inflammatory and mechanical changes for continuous wound monitoring.
Yu Fang   +7 more
wiley   +1 more source

Linking retailer corporate brand and environmental sustainability practices

open access: yes, 2013
Purpose - The research aims to investigate the nexus between retailer corporate brand and sustainability practices. The literature linking these areas is relatively sparse.
Merrilees, Bill, Miller, Dale
core   +1 more source

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