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Student corporate brand identification: An exploratory case study [PDF]
, 2007 Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia.
Balmer, JMT, Liao, M
core +1 more source
Advanced Sustainable Systems, EarlyView.This article explores what drives households to adopt solar PV and battery systems in South East Queensland. Using hybrid discrete choice experiments, it reveals distinct adopter profiles and highlights cost, system size, and energy independence as key motivators.
Mohammad Alipour +3 more
wiley +1 more source
The power of branding: Revisiting an “old friend”
South African Journal of Economic and Management Sciences, 2003 Branding is a key strategic tool used to create awareness, reputation and build the organisation’s image. Marketers consider brands as carriers of values, and the development and implementation of branding strategies and programmes have lately expanded ...
E. J. North +3 more
doaj +1 more source
Ultrasound‐Assisted for Super‐Rapid and High‐Efficient Adsorption and Desorption
Advanced Science, EarlyView.Adsorption–desorption technologies face challenges due to slow adsorption and complex regeneration. This study shows that PVDF‐HFP offers exceptional adsorption kinetics and regeneration efficiency under ultrasound, adsorbs Rhodamine B 23,000 times faster than activated carbon, removing 90% of levofloxacin and PFOA in 5 min, and maintains performance ...
Yijun Han +9 more
wiley +1 more source
City Branding – All Smoke, No Fire?
Nordicom Review, 2006 Successful corporate branding requires that questions related to communication, publicity, and organizational structures are addressed. An uncritical adoption of approaches known from traditional product branding will inevitably give problems as the ...
Stigel Jørgen, Frimann Søren
doaj +1 more source
APMBA (Asia Pacific Management and Business Application), 2017 In the service industry, customer perception of the corporate brand is often based on the employee they interact with. Employer branding can be beneficial to attract and retain employees, as doing so can distinguish the company from competitors. Employer
Rini Safitri +2 more
doaj +1 more source
Applied Economic Perspectives and Policy, EarlyView.Abstract This paper employs machine learning to determine which preferential trade agreement (PTA) provisions are relevant to agricultural trade patterns and the factors that may influence their adoption. Utilizing the three‐way gravity model, we apply plug‐in Lasso regularized regression to pinpoint predictive PTA provisions for agricultural trade ...
Stepan Gordeev +3 more
wiley +1 more source
Agribusiness, EarlyView.Abstract Packaging of fresh fruits and vegetables is standard in many grocery stores. This mixed methods study aims to identify the role packaging plays in consumer choice and what packaging material consumers prefer. We analyzed data from quantitative stated preference experiments with a quota sample of 485 consumers living in Germany.
Mira Lehberger +2 more
wiley +1 more source
Corporate branding effects on consumer purchase preferences in Serbian telecom market
Apstract: Applied Studies in Agribusiness and Commerce, 2010 This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections.
Gajo Vanka
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Branding and corporate identity in the popular and solidarity financial sector
Revista Arbitrada Interdisciplinaria Koinonía, 2020 This article presents the case of CB Cooperative, an entity dedicated to financial intermediation previously called Cacpe Biblián. The problem of the investigation is that this institution decided to change its commercial name and renew its corporate ...
María Gabriela Vintimilla-Veloz +2 more
doaj +1 more source