Results 81 to 90 of about 1,168,407 (380)
Fair Trade-mark: Proposing an Affirmative Duty on Licensors to Enforce Their Corporate Social Responsibility Codes [PDF]
, 2019 Modern consumers are increasingly interested in seeing the brands they love commit to corporate social responsibility (CSR), including fair labor practices and environmental sustainability throughout their supply chains.
Newman, Dorothy L.
core +1 more source
Determining the influence of belonging to a wine protected designation of origin on profitability
Agribusiness, EarlyView.Abstract To guide consumers, wineries need credible attributes about the quality of their wines and its origin. In Spain, protected designations of origin (PDO) guarantee that the wine has been produced in a certain wine region in accordance with specific and officially regulated quality criteria thus providing elements of guarantee to the consumer ...
Jordi Moreno Gené +2 more
wiley +1 more source
Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands
International Studies: Interdisciplinary Political and Cultural Journal, 2017 This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement.
Marta Hereźniak
doaj +1 more source
Agribusiness, EarlyView.Abstract The exponential expansion of the global cider market positions it as a viable alternative to traditional choices such as wine and beer. Nevertheless, there exists a paucity of research examining the various factors influencing consumer interest in cider.
Eva Parga Dans +3 more
wiley +1 more source
Sports Branding – A Complex Process [PDF]
Ovidius University Annals: Economic Sciences Series, 2019 “Sports and entertainment have been convergent ever since the dawn of capitalism” (Carter, 2010, p. 26). From this point of view, throughout the years, sports stakeholders and every person involved in sports activities understood the necessity of ...
Sergiu Vlad Stan
doaj
Jurnal Ranah Komunikasi, 2018 Bearing in mind the global competition in the current digital era which is so highly competitive, the profession of a public relations is needed by each company that wants to work together to build good relations with the ...
Annisa Weriframayeni +2 more
doaj +1 more source
Brand mergers: How attitudes influence consumer identity preferences [PDF]
, 2012 In the context of a merger, management of corporate brand names and logos assumes a critical role. The purpose of this paper is to provide a better understanding of the corporate brand redeployment decision.
César - Machado, Joana +3 more
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Agribusiness, EarlyView.Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin +1 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source
Corporate Social Responsibility and Environmental Management, 2022 Raheel Yasin +2 more
semanticscholar +1 more source