Results 121 to 130 of about 2,584,243 (420)
Les valeurs (in)différentes entre identité et image: le cas Trenitalia
Ocula, 2015 Using the concepts of identity and values as a starting point, our paper introduces the example of the company Trenitalia to explain the differences between Corporate Identity and Corporate Image.
Michela Deni
doaj
The corporate branding in international operations
Internext: Revista Eletrônica de Negócios Internacionais, 2017 Corporate branding is increasingly gaining relevance in companies’ internationalization; however, few studies directly address the influence and use of corporate branding in processes of internationalization.
Juliana Rodrigues +4 more
doaj +1 more source
Corporate brand identity management – proposal of a new framework [PDF]
, 2011 The term “corporate brand” has been widely used in literature since the eighties. According to Balmer (1998) this concept tends to be used as an alternative to the concept of corporate identity.
Barandas-Karl, Hortênsia +2 more
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Molecular Oncology, EarlyView.This study simultaneously investigated circulating tumor cells (CTCs) and exosomes from small‐cell lung cancer (SCLC) patients. The elevated expression of JUNB and CXCR4 in CTCs was a poor prognostic factor for SCLC patients, whereas exosomal overexpression of these biomarkers revealed a high discrimination ability of patients from healthy individuals,
Dimitrios Papakonstantinou +13 more
wiley +1 more source
International Review of Management and Marketing, 2016 Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education.
Bahtiar Mohamad +4 more
doaj +4 more sources
Discursive construction of corporate identity through websites: An intercultural perspective on the commercial banks of the United States and China. [PDF]
Front Psychol, 2022 Fu H, Zhu H.
europepmc +1 more source
Professional Identity via Virtual Corporate Discourse: Linguistic Perspective
SHS Web of Conferences, 2018 The article is devoted to the linguistic, social and psychological characteristics of the professional identity including its cognitive, behavioural and emotional components. The paper considers the role of virtual corporate discourse in the processes of
Poteryakhina Inna, Bagiyan Alexander
doaj +1 more source
Brand mergers: How attitudes influence consumer identity preferences [PDF]
, 2012 In the context of a merger, management of corporate brand names and logos assumes a critical role. The purpose of this paper is to provide a better understanding of the corporate brand redeployment decision.
César - Machado, Joana +3 more
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Molecular Oncology, EarlyView.Presurgery 72‐h fasting in GB patients leads to adaptations of plasma lipids and polar metabolites. Fasting reduces lysophosphatidylcholines and increases free fatty acids, shifts triglycerides toward long‐chain TGs and increases branched‐chain amino acids, alpha aminobutyric acid, and uric acid.
Iris Divé +7 more
wiley +1 more source
New Perspectives of Corporate Identity in Sports Organizations
Acta Universitatis Carolinae: Kinanthropologica, 2015 This paper deals with the topic of corporate identity in sports. The main objective of this paper is to present new views, trends and tools in building a desirable image for sports organizations using corporate identity tools, including some selected ...
Josef Voráček
doaj +1 more source