Results 211 to 220 of about 2,257,217 (287)

Corporate Identity

open access: yesSSRN Electronic Journal, 2021
This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts.
M. Foroudi, P. Foroudi, J. Balmer
semanticscholar   +4 more sources

Corporate identity orientation and disorientation: A complexity theory perspective

open access: yesJournal of Business Research, 2020
The importance of corporate identity to organizations is increasing, which has led to the conceptualisation of corporate identity orientation. This paper challenges existing thinking by suggesting that if corporate identity orientation exists, so could ...
T C Melewar   +2 more
exaly   +2 more sources

Corporate brand orientation: Identity, internal images, and corporate identification matters

open access: yesJournal of Business Research, 2021
Considers the significance of corporate identity, internal corporate brand/identity images, and corporate brand identification for corporate brand orientation. Three propositions based on the above are formulated.
John M T Balmer, Klement Podnar
exaly   +2 more sources

Family firms going international: Integrating corporate identity‐building processes and socioemotional wealth dimensions

European Management Review, 2021
This study aims to improve understanding of how identity-building processes shape corporate identity and how dimensions of socioemotional wealth affect internationalization pathways in a family firm.
Andrea Tomo   +3 more
semanticscholar   +1 more source

The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum

open access: yesEuropean Journal of Marketing, 2017
Purpose This paper aims to introduce a new integrated strategic framework entitled, “The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum” and elucidates the ...
John M T Balmer
exaly   +2 more sources

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