Results 71 to 80 of about 588,887 (292)

Corporate brands: what’s new?

Comunicação e Sociedade, 2012
2001 marked the tenth anniversary of a seminal article on corporate branding written by the distinguished English advertising consultant Stephen King (1991). In this article King’s contribution to the emergent theory relating to corporate branding in the
John M. T. Balmer
doaj   +1 more source

The Paradox of Dynamic Corporate Identity [PDF]

, 2019
Dynamic Corporate Identity has brought the new perspective of designing a brand identity. Dynamic Corpo- rate identity is a system that applying the latest technology to create a flexible logo as the result the logo will constantly can change in color ...
Dolah, J. (Jasni ), Siswanto, R. A. (Riky )   +1 more
core  

Corporate brand management imperatives: Custodianship, credibility, and calibration [PDF]

, 2012
Copyright 2012 by The Regents of the University of California. All rights reserved.Marshaling case study research insights, this article advances our knowledge of the strategic management of corporate brands. Strategic corporate brand management requires
Balmer, JMT
core   +1 more source

Infection Control Practices for Vascular Access Management in Hemodialysis: Results From a Nationwide Survey of Japanese National University Hospitals

Therapeutic Apheresis and Dialysis, EarlyView.
ABSTRACT Introduction Bloodstream infections due to repeated vascular access (VA) puncture and circuit connections remain major concerns in hemodialysis. Therefore, we examined current practices for glove, disinfectant, and personal protective equipment (PPE) use according to VA type in national university hospitals in Japan.
Aiko Yamada, Makoto Harada, Tadahiko Kikugawa, Takeshi Nakata, Koji Hashimoto, Tsuneo Konta, Yuji Kamijo   +6 more
wiley   +1 more source

Shaping a Corporate Identity From Below; the Role of the BAT Bulletin. [PDF]

, 2008
Existing studies that have explored the use of company journals as a mode of corporate communication during the early 20th century have invariably adopted an instrumentalist view of these publications.
Alford B.W.E., British American Tobacco Co, British American Tobacco Co, Cochran S., Cox H., Durden R.F., Durden R.F., Howard Cox, Hutchison J.L., Jones G., Jones G., Jones G., Marchand R., Nye D.E., Tennant R.B., U.S. Senate Documents, Yates J.   +16 more
core   +2 more sources

Enteropathogenic E. coli shows delayed attachment and host response in human jejunum organoid‐derived monolayers compared to HeLa cells

FEBS Letters, EarlyView.
Enteropathogenic E. coli (EPEC) infects the human intestinal epithelium, resulting in severe illness and diarrhoea. In this study, we compared the infection of cancer‐derived cell lines with human organoid‐derived models of the small intestine. We observed a delayed in attachment, inflammation and cell death on primary cells, indicating that host ...
Mastura Neyazi, Pilar Samperio Ventayol, Natalie Burkard, Nicolas Schlegel, Carmen Aguilar, Sina Bartfeld   +5 more
wiley   +1 more source

Gestión de la Identidad Corporativa aplicada a la creación de herramientas de producción de materiales multimedia: un modelo teórico

Obra Digital, 2012
Hoy en día la comunicación es determinante de un conjunto de diferentes normas interactivas. Al lado del otro, está el riesgo de la falta de comprensión de la imagen del producto, que representa cuál es la intención de un negocio, y en este contexto ...
José Luis Eguia Gomez, Hernane Borges de Barros Pereira   +1 more
doaj   +1 more source

Corporate Identity

, 2015
Der Begriff Corporate Identity (CI) gehört in der Domäne der Wirtschaft zum Standardrepertoire des strategischen Managements und ist daher durch die Betriebswirtschaftslehre umfassend untersucht worden (vgl. Bleuß 2010, 1). Dennoch offenbaren sich aus sprachwissenschaftlicher Perspektive diverse Inkohärenzen und unreflektierte Grundannahmen der ...
openaire   +1 more source

Spatiotemporal and quantitative analyses of phosphoinositides – fluorescent probe—and mass spectrometry‐based approaches

FEBS Letters, EarlyView.
Fluorescent probes allow dynamic visualization of phosphoinositides in living cells (left), whereas mass spectrometry provides high‐sensitivity, isomer‐resolved quantitation (right). Their synergistic use captures complementary aspects of lipid signaling. This review illustrates how these approaches reveal the spatiotemporal regulation and quantitative
Hiroaki Kajiho, Shin Morioka, Junko Sasaki, Takehiko Sasaki   +3 more
wiley   +1 more source

Perancangan Corporate Identity Dan Kemasan Bulu Mata Palsu Aiyukiss [PDF]

, 2015
Dijaman sekarang, sudah tidak aneh lagi untuk para wanita muda menggunakan bulu mata palsu dalam kehidupan sehari-hari. Hal ini disebabkan karena berkembangnya jaman dan tuntutan gaya hidup, profesi, serta keinginan para wanita untuk memiliki mata yang ...
Natadjaja, L. (Listia), Thungady, D. (Devia), Yuwono, E. C. (Elisabeth)   +2 more
core