Results 11 to 20 of about 580,716 (255)

Examining Influencing Factors on Corporate Image of Governmental Banks [PDF]

open access: yes‫مدیریت بازرگانی, 2013
In This paper the concept of corporate image has examined in detail and a complete discussion devoted to the presentation of three trends discernable in corporate image literature .in the later steps the Influencing Factor on corporate image are ...
Asgari Asgari   +1 more
doaj   +1 more source

Corporate communications impact on corporate image and corporate competitiveness

open access: yesTržište, 2008
The subject of this paper is an analysis of the impact of corporate communications and of the intensity of their application on a company’s image management, and an emphasis of the role that a company’s image plays as one of the fundamental sources of ...
Valentina Pirić
doaj   +1 more source

Corporate Image [PDF]

open access: yesJournal of Service Research, 2015
This article explores direct and indirect antecedents that contribute to corporate image formation in a service recovery context. Two studies were carried out in Egypt. Study 1 comprises 29 semistructured interviews with complainants of mobile phone network service providers in Egypt.
Shabbir, Haseeb A.   +3 more
openaire   +2 more sources

THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN CONSUMER TRUST AND PERCEPTION OF COMPANY IMAGE

open access: yesPrizren Social Science Journal, 2023
Corporate social responsibility is an issue to which businesses attach great importance today. They coordinate their activities in such a way that they are useful for the environment and society.
Edisa KORO, Samra JUSUFI
doaj   +1 more source

THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]

open access: yesRussian Journal of Agricultural and Socio-Economic Sciences, 2016
The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj   +1 more source

Rippling effect of corporate governance and corporate social responsibility synergy on firm performance: The mediating role of corporate image

open access: yesCogent Business & Management, 2023
There is a lack of consensus on how corporate governance and CSR relationships manifest across different institutional contexts especially within emerging economies, despite the wealth of available studies on the two concepts.
Klenam Korbla Ledi   +1 more
doaj   +1 more source

The impact of product image, CSR and green marketing in organic food purchase intention: Mediation roles of corporate reputation

open access: yesCogent Business & Management, 2022
Recent research has focused mainly on the impact of corporate social responsibility (CSR). However, few studies have examined the impact of CSR and corporate image on organic food consumption, particularly in developing nations.
Lakkana Hengboriboon   +3 more
doaj   +1 more source

Corporate image in behavioral marketing of business entities [PDF]

open access: yesInnovative Marketing, 2018
Nowadays, the development of an effective corporate image model is a topical issue. Under increasing competition in many economic spheres, forming the company’s reputation and meeting the growing needs of consumers are especially noteworthy.
Oksana Polinkevych, Ryszard Kamiński
doaj   +2 more sources

Exploring the corporate image formation process [PDF]

open access: yes, 2015
Purpose - This paper aims to demonstrate the need to explore the image formation process to develop a more holistic definition of corporate image.
Bodoh, Jim   +3 more
core   +1 more source

A Study on Linking Korean Wave and Corporate Image on Country Image, Perceived Quality

open access: yesAsia Marketing Journal, 2018
This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand ...
Sang Mook Kim, Joo Nam Kim, Min Jae Park
doaj   +1 more source

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