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Managing Corporate Image and Corporate Reputation
Long Range Planning, 1998Abstract The concepts of corporate reputation and corporate identity represent a relatively new and supplemental lens through which top management can address the strategic issues facing their firm. To help guide the thinking of senior executives in managing their organization’s reputation and image, the authors present a pragmatic operational model.
Edmund R. Gray, John M.T. Balmer
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Corporate Style versus Corporate Image
Journal of Marketing Research, 1966➤ The corporate image is usually derived from a study of the collective impressions of a population; the corporate style, from observation of the behavior of the firm. This article describes a factor analytic study of selected business data by which some attributes believed to constitute the style are identified.
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Systems Practice, 1993
Public trust and confidence in corporations generally have decreased significantly in the last few decades. For some corporations it has decreased drastically. As a result, many of them are making a significant effort to improve their public images.
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Public trust and confidence in corporations generally have decreased significantly in the last few decades. For some corporations it has decreased drastically. As a result, many of them are making a significant effort to improve their public images.
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European Journal of Marketing, 1977
Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods manufacturing company. Argues that company employees should be made the focus of attention, since these are potential salesmen in the widest sense of the world.
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Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods manufacturing company. Argues that company employees should be made the focus of attention, since these are potential salesmen in the widest sense of the world.
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Gender and Corporality, Corporeality, and Body Image
2014The body and corporality constitute the nuclear axis of our identity. In Foucault’s words, “we are embodied.” In this respect, the paradigm of gender is what differentiates human beings at birth in the most nuclear way. The social dimension enters the individual and shapes her/him corporally (embodiment).
Margarita Sáenz-Herrero +1 more
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2011
Building image of a company accepted by the environment is a long and expensive process which requires time and consistence as well as work of many persons, but comparison of expenditures and benefits justifies undertaking such actions. The actual image of the corporation produced in the consciousness of the recipients highly deviates from the desired,
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Building image of a company accepted by the environment is a long and expensive process which requires time and consistence as well as work of many persons, but comparison of expenditures and benefits justifies undertaking such actions. The actual image of the corporation produced in the consciousness of the recipients highly deviates from the desired,
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Corporate Reputation: Image and Identity
Corporate Reputation Review, 2001It is fruitful to consider two complementary perspectives on the concept of corporate reputation and its relationship to success and credibility. The first of these can be said to be a managerial or pragmatic perspective. Its basis is economic rationality and it focuses on traditional notions of corporate success.
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2005
Illustrations ix Acknowledgments xiii INTRODUCTION: Meaning and Being 1 PART I: MATTER AND IMAGE 11 CHAPTER 1: The Body in Cinema 13 CHAPTER 2: Voice and Vision 32 PART II:IMAGES OF CHILDHOOD 65 CHAPTER 3: Films of Childhood 67 CHAPTER 4: Social Aesthetics and the Doon School 94 CHAPTER 5: Doon School Reconsidered 120 PART III:THE PHOTOGRAPHIC ...
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Illustrations ix Acknowledgments xiii INTRODUCTION: Meaning and Being 1 PART I: MATTER AND IMAGE 11 CHAPTER 1: The Body in Cinema 13 CHAPTER 2: Voice and Vision 32 PART II:IMAGES OF CHILDHOOD 65 CHAPTER 3: Films of Childhood 67 CHAPTER 4: Social Aesthetics and the Doon School 94 CHAPTER 5: Doon School Reconsidered 120 PART III:THE PHOTOGRAPHIC ...
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Budování Corporate Image a Corporate Identity
2007Pohled na firemní identitu a firemní image. Práce přináší několik úhlů pohledu na prvky determinující firemní identitu: Corporate Design, produkt organizace, kulturu organizace, organizační chování a komunikaci organizace. Aplikace psychologických, sociologických teorií a teorie řízení a managementu na dané téma vysvětluje, jakým způsobem je pomocí ...
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2005
Abstract By the 1960s a large corporation such as Unilever could no longer function as an enclosed world which existed solely to sell its goods and services in the market place. As the era of wartime austerity gave way to rising incomes, governments, consumers, and others began to take a more critical look at the strategies of big ...
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Abstract By the 1960s a large corporation such as Unilever could no longer function as an enclosed world which existed solely to sell its goods and services in the market place. As the era of wartime austerity gave way to rising incomes, governments, consumers, and others began to take a more critical look at the strategies of big ...
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