Results 31 to 40 of about 580,716 (255)
Effect of Word-of-Mouth on Customer Patronage Intentions of Financial services: the moderation role of Corporate Image [PDF]
International Journal of Business and Development StudiesPurpose – The purpose of this paper is to examine the relationships between word of mouth, corporate image and customer patronage intentions of financial services.Design/methodology/approach – The research analyses whether word of mouth and corporate ...
Francis Osei +2 more
doaj +1 more source
CORPORATE BRAND IMAGE OF ISLAMIC BANK IN MALAYSIA: ANTECEDENTS AND CONSEQUENCE
International Journal of Management Studies, 2020 The role of corporate brand image in influencing the survival of companies has never been underestimated. Because of this, this study intends to examine the antecedents and the consequence of corporate brand image towards customer behaviour.
Siti Ngayesah Ab Hamid +2 more
doaj +1 more source
Journal of Consumer Sciences, 2021 PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services ...
Dinda Maisya Nastiti +2 more
doaj +1 more source
Reputation Management: Corporate Image and Communication [PDF]
, 2010 Reputation was, is, and always will be of immense importance to organisations, whether commercial, governmental or not-for-profit. To reach their goals, stay competitive and prosper, good reputation paves the organisational path to acceptance and ...
Kitchen, Philip J., Watson, Tom
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Southeast Asian Business ReviewThis research was carried out in order to give an analysis towards the affect of corporate social responsibility on corporate image with green product innovation as mediation on active Generation Z students at Brawijaya University who are consumers of ...
Dicky Dwi Irawan, Christin Susilowati
doaj +1 more source
Franchising as a form of use of corporate image (Франчайзинг як форма використання корпоративного іміджу організації) [PDF]
, 2012 The concept of the corporate image is considered; fundamental, external and internal constituents of the corporate image are distinguished; franchising as the system of business organization, based on the use of corporate image of organization and ...
Жуков , В. ( Zukow W. ) +2 more
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Cause-Related Marketing and Attitude Toward Corporate Image: An Experimental Study
SAGE Open, 2022 In a world of attention scarcity, cause-related marketing strategies generate a substantially greater impact. The neurophysiological mechanisms that support favorable consumer attitudes toward cause-related marketing messages are, however, rather little ...
Francis Sebastian, Minimol M.C.
doaj +1 more source
Exploratory Study of Service Quality, Corporate Image, and Customer Loyalty in Restaurants in Ghana [PDF]
, 2019 The aim of the study is to identify the effect of Service Quality and Corporate Image on Customer’s Loyalty .Questionnaires were distributed to collect responses from restaurant users in the Greater Accra region of Ghana.
Amoasi, Richard, Martey, Edward Markwei
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Market-Driven Management and Intangible Assets in Global Television Set Manufacturers [PDF]
, 2010 The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible ...
Bartlett, Christopher A. +5 more
core +1 more source
Factors that determine the corporate image of South African fast food restaurants
South African Journal of Economic and Management Sciences, 2000 Current operating practices of small businesses indicate that more time is devoted to the cosmetic side of corporate identity than managing service delivery.
C. N. van Heerden +2 more
doaj +1 more source