Results 201 to 210 of about 694,639 (258)
Commercial determinants of health revisited: integrating business scholarship for greater public health impact. [PDF]
Global HealthPark J, Husted BW.
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Commercial and Corporate Provision of Healthcare, Capitalism and the State. [PDF]
Sociol Health IllnFox NJ.
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How digital transformation curb greenwashing: Insights from fraud risk factor theory. [PDF]
PLoS OneXu J, Li R.
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Law As a Marketing Gimmick—The Case of the German Corporate Governance Code
, 2004 Lutz-Christian Wolff
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Corporate communication and corporate marketing
Corporate Communications: An International Journal, 2012Purpose – The purpose of this paper is to explicate the natures, histories, similarities and differences of, and between, corporate communication and corporate marketing.Design//methodology/approach – The modus operandi of the article is to map these two territories and, by this means, afford assistance to scholars and practitioners within the ...
John M.T. Balmer, Laura Illia
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European Journal of Marketing, 2006
PurposeThe aims of the paper are to examine the nascent area of corporate marketing.Design/methodology/approachThe paper draws on some of the key literature relating to the history of marketing thought.FindingsThe study reiterates the case that corporate identity, corporate branding, corporate communications, and corporate reputation should be ...
John M.T. Balmer, Stephen A. Greyser
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PurposeThe aims of the paper are to examine the nascent area of corporate marketing.Design/methodology/approachThe paper draws on some of the key literature relating to the history of marketing thought.FindingsThe study reiterates the case that corporate identity, corporate branding, corporate communications, and corporate reputation should be ...
John M.T. Balmer, Stephen A. Greyser
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Corporate Social Responsibility: A Corporate Marketing Perspective
SSRN Electronic Journal, 2011PurposeThe main goal of this paper is to provide an integrative understanding of corporate social responsibility (CSR) from a corporate marketing perspective, highlighting the critical role of CSR in effective corporate marketing strategies.Design/methodology/approachThe paper is conceptual and draws on the social identification, organisational ...
Diogo Hildebrand +2 more
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International Corporate Debt Markets
2012AbstractInternational debt markets have gone through major changes during the past 20 years. Reduction in capital controls and privatization of the manufacturing and banking sectors created a higher demand for international debt, which is debt denominated in nondomestic currencies, from the private sector.
GERANIO, MANUELA, HALLAK, ISSAM
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2020
Corporations are among the most important of the institutions that shape lives across the globe. They often have a “taken for granted” character, both in everyday discourse and in economic or management theory, where they are often described as an inevitable outcome of the natural working of markets.
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Corporations are among the most important of the institutions that shape lives across the globe. They often have a “taken for granted” character, both in everyday discourse and in economic or management theory, where they are often described as an inevitable outcome of the natural working of markets.
openaire +1 more source
Corporate marketing in the stock market
European Journal of Marketing, 2011PurposeThe purpose of this paper is to contribute to the corporate marketing literature by examining how an individual's identification with a company influences their willingness to invest in the company's shares.Design/methodology/approachA set of hypotheses was developed, based on theory, and survey data were obtained from 440 individuals in order ...
Jaakko Aspara, Henrikki Tikkanen
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