Results 201 to 210 of about 14,227 (212)

Corporate rebranding: effects of corporate visual identity changes on employees and consumers

Journal of Marketing Communications, 2018
Menno D T De Jong
exaly  

Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process

International Journal of Management Reviews, 2014
Raisa Yakimova
exaly  

Entwicklung eines Prozessmodells für missionsorientiertes Corporate Rebranding

Big data, AI, geofencing - while the private sector is embracing modern approaches to make its brands even more influential, the third sector is cautiously approaching the idea of branding. Organisations need to engage with their corporate brand to influence their cohesion, credibility and perception of their social mission - in short, to remain ...
openaire   +1 more source

Time-based modifications to process theory illustrations through a corporate rebranding case study

Baltic Journal of Management, 2015
Mari Juntunen
exaly  

Rebranding Sex Robots: Realbotix’s Corporate Metamorphosis

2025 34th IEEE International Conference on Robot and Human Interactive Communication (RO-MAN)
Annette M. Masterson, Lionel P. Robert
openaire   +1 more source

Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector

Journal of Marketing Management, 2013
Zoe Lee
exaly  

The Impact of Corporate Rebranding on Customer Perception: Evidence from the Textile Industry

Journal of Informatics Education and Research, 2023
openaire   +1 more source

Identity change vs. strategy change: the effects of rebranding announcements on stock returns

Journal of the Academy of Marketing Science, 2018
Roger J Calantone, Clay M Voorhees
exaly  

Globalizing Corporate Identity in Hong Kong:: Rebranding Two Banks

Journal of Design History, 2005
openaire   +1 more source

Rebuilding community corporate brands: A total stakeholder involvement approach

Journal of Business Research, 2013
exaly