Results 191 to 200 of about 14,227 (212)
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Corporate Rebranding tokobagus.com Menjadi olx.co.id
2018ABSTRAK Penelitian ini dilakukan dengan tujuan untuk mengetahui bagaimana corporate branding melalui promotional tools yang dilakukan oleh tokobagus.com. Tokobagus.com yang melakukan corporate rebranding menjadi OLX.co.id merupakan e-commerce jual beli online yang digemari di Indonesia.
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Rebuilding trust through corporate rebranding: An investigation into brand transgressions
The dissertation with subject “Rebuilding trust through corporate rebranding: An investigation into brand transgressions” investigates how corporate rebranding can be applied as a strategy for trust rebuilding after brand transgressions. Trust seems to be an important factor for a successful brand and can easily be breached after transgressions. Losingopenaire +1 more source
Twitter’s X-Treme Makeover: An Examination of Corporate Rebranding Outcomes
By examining best practices for executing a corporate rebrand, this thesis aims to evaluate Twitter's rebrand to "X" through qualitative research methods in the form of in-depth interviews and a case analysis. Throughout the interview process, the branding and marketing experts were asked to identify strategies for carrying out an effective rebrand, asopenaire +1 more source
Corporate identity and rebranding of the student council of the Higher school of folk arts
Voprosy kul'turologii (Issues of Cultural Studies)The article is devoted to the development of the corporate identity of the infographics of the student government of the Higher School of Folk Arts (Academy). The characteristics of different types of logos are analyzed, their weaknesses and strengths are identified; a set of elements and colors for the logo of the student council and the logos of the ...
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The “Inside” and “Outside” Perspectives of Corporate Rebranding: A case study of Greggs Plc
20182018 dissertation for MSc. International Business Management. Selected by academic staff as a good example of a masters level dissertation. Corporate rebranding has become a popular topic for both researchers and practitioners in the few decades. When learning from some failed rebranding cases like Royal Mail, retaining and engaging both employees and ...
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Brand equity retention after rebranding: a resource-based perspective
Journal of Brand Management, 2021Rian Beise-Zee
exaly
REBRANDING STRATEGY AFFECT ON BRAND PREFERENCE: PERSPECTIVES FROM A ZIMBABWEAN CORPORATION
2018The research sought to fulfil objectives such as the influence of digitalisation on perceived quality, influence of change in television content on brand likeability and the influence of change in programming on repeat business. In carrying out the research, the researchers used descriptive and exploratory research design, primary sources of data were ...
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