Results 171 to 175 of about 303 (175)

Identity change vs. strategy change: the effects of rebranding announcements on stock returns

Journal of the Academy of Marketing Science, 2018
Roger J Calantone, Clay M Voorhees
exaly  

Globalizing Corporate Identity in Hong Kong:: Rebranding Two Banks

Journal of Design History, 2005
openaire   +1 more source

The Role of Corporate Rebranding in Affecting Customer Purchase Intention: A Case Study of Banque Du Caire (BDC) in the Egyptian Banking Sector

Lecture Notes in Networks and Systems
Wael Kortam
exaly  

Cultural alignment in corporate rebranding : a case study

2007
Gotsi, Diamandoula, Andriopoulos, Constantine, Wilson, Alan   +2 more
openaire   +1 more source

Lessons from Accenture’s 3Rs: rebranding, restructuring and repositioning

Journal of Product and Brand Management, 2003
exaly