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The importance of internal communication in corporate rebranding : case study : Nors

open access: yes, 2016
For a corporate rebranding to be successful, it is fundamental that the employees of the company understand and support the new corporate brand from a very early stage. The aim of this thesis is to understand if the three chosen dimensions, (1) internal branding, (2) continuity of brand elements and (3) internal communication, have a positive impact on
openaire   +1 more source

Information architectures: a framework for understanding socio-technical systems. [PDF]

open access: yesNpj Complex
Smaldino PE   +15 more
europepmc   +1 more source

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