Results 151 to 160 of about 311 (173)

Rebranding marketing & corporate marketing. The case of Mondelez

2018
The purpose of this research project was to identify the impact of Kraft foods rebranding on consumer’s perception of corporate brand image. We decided to focus on this subject because it concerned one of the most famous FMCG companies of the world but also because it is interesting to understand if Kraft Foods reputation and image were strong enough ...
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Brand equity retention after rebranding: a resource-based perspective

Journal of Brand Management, 2021
Rian Beise-Zee
exaly  

Corporate identity and rebranding of the student council of the Higher school of folk arts

Voprosy kul'turologii (Issues of Cultural Studies)
The article is devoted to the development of the corporate identity of the infographics of the student government of the Higher School of Folk Arts (Academy). The characteristics of different types of logos are analyzed, their weaknesses and strengths are identified; a set of elements and colors for the logo of the student council and the logos of the ...
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Twitter’s X-Treme Makeover: An Examination of Corporate Rebranding Outcomes

By examining best practices for executing a corporate rebrand, this thesis aims to evaluate Twitter's rebrand to "X" through qualitative research methods in the form of in-depth interviews and a case analysis. Throughout the interview process, the branding and marketing experts were asked to identify strategies for carrying out an effective rebrand, as
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Rebuilding trust through corporate rebranding: An investigation into brand transgressions

The dissertation with subject “Rebuilding trust through corporate rebranding: An investigation into brand transgressions” investigates how corporate rebranding can be applied as a strategy for trust rebuilding after brand transgressions. Trust seems to be an important factor for a successful brand and can easily be breached after transgressions. Losing
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Rebranding Sex Robots: Realbotix’s Corporate Metamorphosis

2025 34th IEEE International Conference on Robot and Human Interactive Communication (RO-MAN)
Annette Masterson, Lionel P. Robert
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Corporate Rebranding Strategy: The Case of Lego Group

2023
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Utilising a change management perspective to examine the implementation of corporate rebranding in a non-profit SME

Journal of Brand Management, 2015
Paul Chad
exaly  

Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland

Journal of Strategic Marketing, 2008
Laurent Muzellec
exaly  

Corporate rebranding: effects of corporate visual identity changes on employees and consumers

Journal of Marketing Communications, 2018
Menno D.T. de Jong
exaly