A social media competitive intelligence framework for brand topic identification and customer engagement prediction. [PDF]
Ju X.
europepmc +1 more source
Sustaining the Biomedical Workforce: Innovative Pathways for Retaining and Supporting Physician-Scientists. [PDF]
europepmc +1 more source
Public perceptions on carbon removal from focus groups in 22 countries. [PDF]
Low S, Fritz L, Baum CM, Sovacool BK.
europepmc +1 more source
Dose-Dependent Analysis of Image Quality in Pediatric Head CT Scans Across Different Scanners to Optimize Clinical Protocols Using Phantom-Based Assessment. [PDF]
Kuwahara H +7 more
europepmc +1 more source
Rethinking medicalization: unequal relations, hegemonic medicalization, and the medicalizing dividend. [PDF]
Halpin M, Cortez D.
europepmc +1 more source
openaire +1 more source
Pre and Post Exposure Ambivalence and Corporate Rebranding: Is Familiarity an Issue?
openaire +1 more source
Related searches:
Principles of corporate rebranding
European Journal of Marketing, 2008PurposeThe paper aims to highlight the importance of corporate rebranding in branding practice, which is neglected in theoretical treatment, so an extended theory is to be developed.Design/methodology/approachFrom the literature, the existing state of the theory of corporate rebranding is articulated.
Bill Merrilees, Dale Miller
exaly +3 more sources
Understanding the pitfalls in the corporate rebranding process
Corporate Communications, 2007PurposeWhile the corporate rebranding momentum is accelerating, corporate decisions are not currently informed by strong theory and academic research in this area. To broaden the understanding, the purpose of this paper is to generate empirical insights into the key pitfalls in the corporate rebranding process.Design/methodology/approachAn exploratory ...
Manto Gotsi
exaly +2 more sources

