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Corporate Rebranding Strategy and Gender Patterns: Impacts on Rebranded Brand Attitudes and Ambivalence Towards Rebranding

open access: yesCorporate Rebranding Strategy and Gender Patterns: Impacts on Rebranded Brand Attitudes and Ambivalence Towards Rebranding
openaire  

Pre and Post Exposure Ambivalence and Corporate Rebranding: Is Familiarity an Issue?

open access: yesPre and Post Exposure Ambivalence and Corporate Rebranding: Is Familiarity an Issue?
openaire  

Corporate rebranding: An internal perspective [PDF]

open access: yesJournal of Business Research, 2021
Corporate rebranding that modifies logos, tagline and the corporate brand name is common among practitioners. Available literature reports the success of corporate rebranding by the response and perception of external stakeholders but there is little reflection of the internal perspective.
Suraksha Gupta   +2 more
exaly   +4 more sources

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