Results 161 to 170 of about 311 (173)

Cogent Business & Management

Cogent Business and Management, 2018
Len Tiu Wright, Bylon Abeeku Bamfo, Courage Sk Dogbe   +2 more
exaly  

Corporate rebranding and brand preference: Brand name attitude and product expertise as moderators

Asia Pacific Journal of Marketing and Logistics, 2014
Angelina Nhat Hanh Le, Julian Ming Sung Cheng   +1 more
exaly  

The Impact of Corporate Rebranding on Customer Perception: Evidence from the Textile Industry

Journal of Informatics Education and Research, 2023
openaire   +1 more source

Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process

International Journal of Management Reviews, 2014
Bill Merrilees, Dale Miller
exaly  

Time-based modifications to process theory illustrations through a corporate rebranding case study

Baltic Journal of Management, 2015
Mari Juntunen
exaly  

Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector

Journal of Marketing Management, 2013
Zoe Lee
exaly  

Entwicklung eines Prozessmodells für missionsorientiertes Corporate Rebranding

Big data, AI, geofencing - while the private sector is embracing modern approaches to make its brands even more influential, the third sector is cautiously approaching the idea of branding. Organisations need to engage with their corporate brand to influence their cohesion, credibility and perception of their social mission - in short, to remain ...
openaire   +1 more source

Rebuilding community corporate brands: A total stakeholder involvement approach

Journal of Business Research, 2013
Bill Merrilees, Dale Miller
exaly  

Lessons from Accenture’s 3Rs: rebranding, restructuring and repositioning

Journal of Product and Brand Management, 2003
Jack G Kaïkati
exaly  

Identity change vs. strategy change: the effects of rebranding announcements on stock returns

Journal of the Academy of Marketing Science, 2018
Roger Calantone, Clay Voorhees, Yanhui Zhao   +2 more
exaly