Results 161 to 170 of about 303 (175)

Utilising a change management perspective to examine the implementation of corporate rebranding in a non-profit SME

Journal of Brand Management, 2015
Paul Chad
exaly  

REBRANDING STRATEGY AFFECT ON BRAND PREFERENCE: PERSPECTIVES FROM A ZIMBABWEAN CORPORATION

2018
The research sought to fulfil objectives such as the influence of digitalisation on perceived quality, influence of change in television content on brand likeability and the influence of change in programming on repeat business. In carrying out the research, the researchers used descriptive and exploratory research design, primary sources of data were ...
Nyagadza, Brighton, Chodeva, Tinashe, Vingirayi, Ishumael   +2 more
openaire   +1 more source

Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland

Journal of Strategic Marketing, 2008
Laurent Muzellec
exaly  

Corporate rebranding: effects of corporate visual identity changes on employees and consumers

Journal of Marketing Communications, 2018
Menno D T De Jong
exaly  

Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process

International Journal of Management Reviews, 2014
Dale Miller, Bill Merrilees
exaly  

Time-based modifications to process theory illustrations through a corporate rebranding case study

Baltic Journal of Management, 2015
Mari Juntunen
exaly  

Entwicklung eines Prozessmodells für missionsorientiertes Corporate Rebranding

Big data, AI, geofencing - while the private sector is embracing modern approaches to make its brands even more influential, the third sector is cautiously approaching the idea of branding. Organisations need to engage with their corporate brand to influence their cohesion, credibility and perception of their social mission - in short, to remain ...
openaire   +1 more source

Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector

Journal of Marketing Management, 2013
Zoe Lee
exaly  

The Impact of Corporate Rebranding on Customer Perception: Evidence from the Textile Industry

Journal of Informatics Education and Research, 2023
openaire   +1 more source

Rebuilding community corporate brands: A total stakeholder involvement approach

Journal of Business Research, 2013
Dale Miller, Bill Merrilees
exaly