Results 31 to 40 of about 408 (180)
Corporate Rebranding and Customers’ Retention. A Study of Selected Telecommunication Firm in Nigeria [PDF]
Cactus, 2020 Organizations rebrand as the need arises. The effect of this strategic action has divergent results in the literature, depending on the measure of performance.
Powel Maxwell Worimegbe, Agbaje Ifedayo
doaj
METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT
Стратегические решения и риск-менеджмент, 2014 There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of ...
L. Mokrova
doaj +1 more source
The Competing Dynamics and Relationships in Corporate and Local Government Agency Constructions of Place [PDF]
Dynamic Relationships Management Journal (DRMJ), 2014 This paper explores the dynamics of how private sector business entities and local government bodies perceive and interact with the identity of the locality in which they operate.
Natalie Russell +3 more
doaj +1 more source
Visual Identity and Rebranding
Marketing of Scientific and Research Organizations, 2015 The goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand.
Wrona Katarzyna
doaj +1 more source
Rebranding the identity of a municipal university as a tool for its promotion
Управление культурой, 2023 One of the effective tools for promoting a university, expanding visual communication and informing the audience about it in the socio-cultural space is the creation of a corporate identity, expressed in a diverse identity of the organization.
Inna A. Akhyamova, Svetlana A. Pletneva
doaj
Rebranding Development Communications in Emergent India
Nordicom Review, 2012 With access to and competence in new ICTs a defining feature of modern citizenship in much of the global South, we need to understand the complex and ambivalent discourse around public-private partnerships, digital inclusion and the very rebranding of ...
Chakravartty Paula
doaj +1 more source
Anatomical Sciences Education, EarlyView.Abstract According to Nietzsche, “In every real [adult], a child is hidden that wants to play.” In everyday life, playfulness and competition can make routine or dull tasks more engaging and can offer educators opportunities to engage a learner in a more entertaining or interactive manner.
Judi Laprade
wiley +1 more source
A collection of insurance brands: The story of RSA in Ireland
Cogent Business & Management, 2015 Many firms in financial services opt for corporate branding in order to unify their activities and leverage a strong brand across business units. While this may be the case, some financial service organisations retain the approach of using a collection ...
Richard Brophy
doaj +1 more source
CORPORATE REBRANDING AS A MANAGEMENT STRATEGY FOR BRAND IMAGE IN THE UNIVERSITY
European Journal of Accounting, Finance & Business, 2018 Adedoyin Rasaq Hassan +1 more
openalex +3 more sources
Public Administration and Development, EarlyView.ABSTRACT This article explores the management adaptation strategies non‐governmental organizations (NGOs) managers employ in order to operate in repressive political environments. It answers the question: how do NGO managers initiate, manage and sustain internal change when the political/regulatory environment changes?
Charles Kaye‐Essien +2 more
wiley +1 more source