The Application of Integrated Marketing Communication in the Corporate Rebranding Process [PDF]
, 2021 Qixin Zhang
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Rebranding: a Case Study Approach [PDF]
, 2005 The primary objective of this study is to explore how and why companies implement rebranding campaigns. The study stemmed from a realisation by the author that the area of rebranding is very much under-researched academically although anecdotal evidence ...
Size, Maria
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Strategi Corporate Communication dalam Rebranding PT Semen Indonesia (Persero) Tbk
, 2023 Nisrina Nur Atikah Putri, Diana Amalia
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ELEMENTS INVOLVED IN THE TERRITORY BRAND FROM RESIDENTS’ PERCEPTION: THE CITY OF MÁLAGA [PDF]
, 2018 The brand might create a position of the territory that could be useful for the development of geographical spaces. It could also become a solid basis upon which to make decisions about the tourism planning of a city.
Calderon-Vazquez, Francisco Jose +2 more
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Can You Use it in a Sentence? Defining Talent Management [PDF]
, 2015 Key Findings The term talent management has escaped a standard definition, and nearly every article written on the topic conclude that the concept of talent management is lacking in terms of definition and theoretical development and there is a ...
Keller, J.R.
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Constructing public-private partnerships to undermine the public interest: critical discourse analysis of Working Together published by the International Alliance for Responsible Drinking. [PDF]
Global Health, 2023 Madden M, Bartlett A, McCambridge J.
europepmc +1 more source
Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar [PDF]
, 2013 This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding ...
Jaafar, Rosni
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Developing hospital resilience domains in facing disruption era in Indonesia: a qualitative study. [PDF]
BMC Health Serv Res, 2023 Sari N +4 more
europepmc +1 more source
Proses Corporate Rebranding Framework oleh PT. Telekomunikasi Seluler Indonsesia
, 2022 Agnikafitriya Kurniawan +2 more
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Recovering the corporate brand through stakeholder co-creation. [PDF]
, 2017 Corporate brands may encounter failure or suffer crises due to their own actions or from the actions of others. Such crises weaken the brand not only in the eyes of its customers but also with its stakeholders.
Farquhar, J., Robson, Julie
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