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Business & Society, 2002
This article identifies four themes that dominate the literature on corporate reputation and attempts to further distinguish the linkages between the concepts of identity, image, and reputation. Four dimensions of corporate identity are characterized.
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This article identifies four themes that dominate the literature on corporate reputation and attempts to further distinguish the linkages between the concepts of identity, image, and reputation. Four dimensions of corporate identity are characterized.
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Corporate reputation: Reputational mythraking
Journal of Business Strategy, 2004Through good time and bad, few companies have been so prominently and constantly in the public eye as AT&T. As the company’s executive vice president of public relations, Dick Martin was not simply a fly on the wall in the company’s most senior counsels, but a full participant in their deliberations.
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Social Media Reputation, Corporate Reputation
2022Corporates create and protect their corporate reputation and identities through social media. At the same time, they use internal (like meeting with zoom) and external communication methods via social media along with marketing through social media. However, they face the risk of destroying their corporate reputation via social media.
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Corporate reputation: seeking a definition
Corporate Communications: An International Journal, 2001This article reviews different viewpoints in the marketing literature in an attempt to clearly define the concept of corporate reputation and identify its relationship with corporate image. Definitions offered for the term corporate reputation by marketing academics and practitioners are therefore merged into two dominant schools of thought.
Wilson, A.M., Gotsi, D.
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Corporate Reputation: Image and Identity
Corporate Reputation Review, 2001It is fruitful to consider two complementary perspectives on the concept of corporate reputation and its relationship to success and credibility. The first of these can be said to be a managerial or pragmatic perspective. Its basis is economic rationality and it focuses on traditional notions of corporate success.
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Corporate identity, corporate branding and corporate reputations
European Journal of Marketing, 2012PurposeThe main purpose of this paper is to explore, define, reconcile and depict corporate identity (CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the dimensions of these constructs, discriminates between them and represents their inter‐relatedness.Design/methodology/approachThe paper draws on key literature ...
Abratt, Russell, Kleyn, Nicola Susan
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CEO Reputation and Corporate Governance
SSRN Electronic Journal, 2007This study examines how the level of CEO reputation affects the strength of corporate governance across firms. Using CEO press coverage and three-year industry-adjusted firm stock performance as CEO reputation proxies, I find that when a CEO's reputation is higher, her firm exhibits weaker corporate governance.
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Financial resources and corporate reputation
Corporate Communications: An International Journal, 2010PurposeThe purpose of this paper is to identify convergent elements between corporate reputation and financial resources. The paper seeks to draw parallels between corporate reputation management and corporate financial management in order to define common management principles.Design/methodology/approachIn this paper, the analogy‐based approach is ...
SIANO, Alfonso +2 more
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Country Reputation and Corporate Activity
Management ScienceWe study the link between a previously neglected form of intangible firm asset—country reputation—and corporate sales. By exploiting variation in nationalities of foreign victims in local terror attacks, we detect unanticipated distortions in reputations of local countries in foreign countries and we pin down reductions in sales of local country firms
Mehmet I. Canayaz, Alper Darendeli
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