Results 201 to 210 of about 9,053 (254)
The mediating role of brand equity in corporate social responsibility and customer purchase intention based on text-CNN model. [PDF]
Shen Z, Li H, Zhang Y.
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Strengthening Occupational Health and Safety in India.
Thirumalai R.
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Corporate reputation and reputation risk
Journal of Risk Finance, 2017Purpose The corporate reputation of a firm and reputation risk is becoming increasingly important because of the rise of social media and the ongoing globalization. While defining and measuring corporate reputation and reputation risk represent the first steps in corporate reputation (risk) management, there is no general agreement in defining and ...
Christian Eckert
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Review of Finance, 2018
Abstract We exploit unexpected corporate data breaches to study the loss and repair of corporate reputation. Reputation loss decreases equity and brand values, increases customer churn, and prompts more negative media coverage. Firms repair their reputation by increasing their charitable donations and have CSR scores that are more ...
Pat Akey +3 more
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Abstract We exploit unexpected corporate data breaches to study the loss and repair of corporate reputation. Reputation loss decreases equity and brand values, increases customer churn, and prompts more negative media coverage. Firms repair their reputation by increasing their charitable donations and have CSR scores that are more ...
Pat Akey +3 more
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Corporate social responsibility, country reputation and corporate reputation
Multinational Business Review, 2019PurposeThis paper aims to explore the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) from a shared value perspective. Adopting reputation as a multilevel form of value that mediates the CSR–CFP relationship, the paper explains how CSR initiatives may enhance both firm and country reputation and how ...
Keith James Kelley +2 more
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Innovation and Corporate Reputation Innovation and Corporate Reputation
2012As much as 75% of a company’s value derives from its intangible assets. One of the most important of these intangible assets is corporate reputation. The Britain’s Most Admired Company surveys into corporate reputation includes nine characteristics, one of these is a company’s ‘capacity to innovate’.
Michael Brown, Paul Turner
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Business & Society, 2002
This article identifies four themes that dominate the literature on corporate reputation and attempts to further distinguish the linkages between the concepts of identity, image, and reputation. Four dimensions of corporate identity are characterized.
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This article identifies four themes that dominate the literature on corporate reputation and attempts to further distinguish the linkages between the concepts of identity, image, and reputation. Four dimensions of corporate identity are characterized.
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Corporate reputation: Reputational mythraking
Journal of Business Strategy, 2004Through good time and bad, few companies have been so prominently and constantly in the public eye as AT&T. As the company’s executive vice president of public relations, Dick Martin was not simply a fly on the wall in the company’s most senior counsels, but a full participant in their deliberations.
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Corporate reputation: seeking a definition
Corporate Communications: An International Journal, 2001This article reviews different viewpoints in the marketing literature in an attempt to clearly define the concept of corporate reputation and identify its relationship with corporate image. Definitions offered for the term corporate reputation by marketing academics and practitioners are therefore merged into two dominant schools of thought.
Wilson, A.M., Gotsi, D.
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Social Media Reputation, Corporate Reputation
2022Corporates create and protect their corporate reputation and identities through social media. At the same time, they use internal (like meeting with zoom) and external communication methods via social media along with marketing through social media. However, they face the risk of destroying their corporate reputation via social media.
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