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Corporate Branding and Corporate Reputation
2013Corporate branding has been seen as developing in “waves”. This chapter explores the links between corporate branding and corporate reputation as they emerge in the context of three waves of corporate branding. It highlights the way in which the two constructs have related to each other through organizational culture and identity, and how, although ...
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The green reputation: Corporate culture and environmental reputation risk
Finance Research Letters, 2023Xinyu Wang, Jing Zhao
openaire +1 more source
The importance of corporate social responsibility in achieving high corporate reputation
Corporate Social Responsibility and Environmental Management, 2020Isadora Sánchez-Torné +1 more
exaly
Corporate image and corporate reputation in customers’ retention decisions in services
Journal of Retailing and Consumer Services, 2001Gaston Leblanc, Nha Nguyen
exaly

