Results 211 to 220 of about 9,053 (254)
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Corporate Reputation: Image and Identity
Corporate Reputation Review, 2001It is fruitful to consider two complementary perspectives on the concept of corporate reputation and its relationship to success and credibility. The first of these can be said to be a managerial or pragmatic perspective. Its basis is economic rationality and it focuses on traditional notions of corporate success.
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Corporate identity, corporate branding and corporate reputations
European Journal of Marketing, 2012PurposeThe main purpose of this paper is to explore, define, reconcile and depict corporate identity (CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the dimensions of these constructs, discriminates between them and represents their inter‐relatedness.Design/methodology/approachThe paper draws on key literature ...
Abratt, Russell, Kleyn, Nicola Susan
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Financial resources and corporate reputation
Corporate Communications: An International Journal, 2010PurposeThe purpose of this paper is to identify convergent elements between corporate reputation and financial resources. The paper seeks to draw parallels between corporate reputation management and corporate financial management in order to define common management principles.Design/methodology/approachIn this paper, the analogy‐based approach is ...
SIANO, Alfonso +2 more
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Country Reputation and Corporate Activity
Management ScienceWe study the link between a previously neglected form of intangible firm asset—country reputation—and corporate sales. By exploiting variation in nationalities of foreign victims in local terror attacks, we detect unanticipated distortions in reputations of local countries in foreign countries and we pin down reductions in sales of local country firms
Mehmet I. Canayaz, Alper Darendeli
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CEO Reputation and Corporate Governance
SSRN Electronic Journal, 2007This study examines how the level of CEO reputation affects the strength of corporate governance across firms. Using CEO press coverage and three-year industry-adjusted firm stock performance as CEO reputation proxies, I find that when a CEO's reputation is higher, her firm exhibits weaker corporate governance.
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Corporate Reputation: A Definitional Landscape
2014Corporate reputation in recent times has continued to become very important in business and it, today, plays more decisive role in sustaining the growing presence of organizations in their many markets in terms of their future survival. The reputation of a company is shaped, developed or lost during its operations in its community and market.
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