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Folex: An analysis of an herbal and counterfeit luxury goods affiliate program
2013 APWG eCrime Researchers Summit, 2013The profitability of the underground criminal business of counterfeit or unauthorized products is a major funding source that drives the illegal online advertisement industry. While it is clear that underground online affiliate-based programs are profitable for their owners, the precise business operations of such organizations are unknown to a large ...
Mohammad Karami +2 more
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2017
Counterfeiting is one of the oldest crimes in history. In ancient Rome, wine traders counterfeited wine trademarks on amphorae, selling inexpensive local wine as fine Roman wine. By the 13th century, counterfeiting had become so common that, in some European countries, copying a trademark was punished with torture and death.
Ludovica Cesareo +2 more
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Counterfeiting is one of the oldest crimes in history. In ancient Rome, wine traders counterfeited wine trademarks on amphorae, selling inexpensive local wine as fine Roman wine. By the 13th century, counterfeiting had become so common that, in some European countries, copying a trademark was punished with torture and death.
Ludovica Cesareo +2 more
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The Effect of Face Consciousness on Consumption of Counterfeit Luxury Goods
Social Behavior and Personality, 2014We conducted 3 laboratory experiments to determine how face consciousness influences consumption of counterfeit luxury goods, along with the moderating roles of usage occasion and brand prominence. The participants in the first study were 138 Chinese undergraduates who were allocated to a 2 × 2 design to evaluate their intention to purchase a ...
Yun-Qing Chen +3 more
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Constructing identity through the consumption of counterfeit luxury goods
Qualitative Market Research: An International Journal, 2010PurposeThe purpose of this paper is to explore the relationship between the consumption of counterfeit luxury goods and identity construction. The argument is that through the consumption of counterfeit luxury goods consumers obtain real and symbolic benefits that allow them to express a desired social image and further their identity.Design ...
María Eugenia Perez +2 more
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The Effect of Materialism and Conspicuous Consumption on Purchase of Fashion Luxury Goods and Counterfeits [PDF]
Korean Journal of Human Ecology, 2007 The purposes of this study were to investigate the effect of materialism and conspicuous consumption on purchase of fashion luxury goods and counterfeits, and demographic variables' effect on these fashion purchase behaviors. For this study, 386 women aged over 20 were surveyed.
Hye-Sun Park
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Journal of Consumer Psychology, 2016
AbstractThe use of counterfeit versions of luxury brands is a growing phenomenon. Viewing their use by others may lead consumers to change their perceptions of the genuine brand. In several experiments, female participants viewed (or imagined) a female of varying social classes using a counterfeit or genuine product and were subsequently asked about ...
Barbara Loken, Nelson Borges Amaral
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AbstractThe use of counterfeit versions of luxury brands is a growing phenomenon. Viewing their use by others may lead consumers to change their perceptions of the genuine brand. In several experiments, female participants viewed (or imagined) a female of varying social classes using a counterfeit or genuine product and were subsequently asked about ...
Barbara Loken, Nelson Borges Amaral
exaly +2 more sources
Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China
Asia Pacific Journal of Marketing and Logistics, 2019PurposeThe purpose of this paper is to extend the theory of reasoned action and the theory of planned behaviour to measure the effects of ethical and moral antecedents (e.g. integrity, moral judgement, extrinsic religiosity and intrinsic religiosity, and ethical concern) on attitudes towards counterfeit luxury products.
Yushi Jiang +3 more
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The emotional dimension of the consumption of luxury counterfeit goods: an empirical taxonomy
Marketing Intelligence & Planning, 2014Purpose– The purpose of this paper is to develop a consumer taxonomy based on experienced emotions during non-deceptive counterfeit consumption situations, which could be useful for public policy makers, marketers, and anti-counterfeiting service providers trying to devise strategies so as to inhibit the problem of counterfeit consumption.Design ...
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The strategic use of blockchain technology to anti-counterfeiting in the luxury goods market
IMA Journal of Management MathematicsAbstract Accepted by: Aris Syntetos Advances in information technology have enabled brand firms to combat counterfeiting using blockchain technology. We develop a game-theoretic model that considers the interactions between a brand firm and a counterfeiter.
Shu Wang +4 more
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Positive effects of counterfeiting on luxury goods: an empirical exploration with consumers
2011In this study we explore the positive effects that counterfeiting might have on the original luxury brands. Through an experiment, we study whether being aware that a fashion luxury brand has a counterfeited version in the market can increase 1) the purchase intention of the original brand and 2) the price that subjects would like to pay to get the ...
GISTRI, GIACOMO, S. ROMANI
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