Results 141 to 150 of about 236 (161)

Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China

Asia Pacific Journal of Marketing and Logistics, 2019
PurposeThe purpose of this paper is to extend the theory of reasoned action and the theory of planned behaviour to measure the effects of ethical and moral antecedents (e.g. integrity, moral judgement, extrinsic religiosity and intrinsic religiosity, and ethical concern) on attitudes towards counterfeit luxury products.
Yushi Jiang, Miao Miao, Tariq Jalees, Syed Imran Zaman   +3 more
openaire   +1 more source

The emotional dimension of the consumption of luxury counterfeit goods: an empirical taxonomy

Marketing Intelligence & Planning, 2014
Purpose– The purpose of this paper is to develop a consumer taxonomy based on experienced emotions during non-deceptive counterfeit consumption situations, which could be useful for public policy makers, marketers, and anti-counterfeiting service providers trying to devise strategies so as to inhibit the problem of counterfeit consumption.Design ...
openaire   +1 more source

The strategic use of blockchain technology to anti-counterfeiting in the luxury goods market

IMA Journal of Management Mathematics
Abstract Accepted by: Aris Syntetos Advances in information technology have enabled brand firms to combat counterfeiting using blockchain technology. We develop a game-theoretic model that considers the interactions between a brand firm and a counterfeiter.
Shu Wang, Jiajia Nie, Dun Liu, Shu Zhang, Yu Zhou   +4 more
openaire   +1 more source

Positive effects of counterfeiting on luxury goods: an empirical exploration with consumers

2011
In this study we explore the positive effects that counterfeiting might have on the original luxury brands. Through an experiment, we study whether being aware that a fashion luxury brand has a counterfeited version in the market can increase 1) the purchase intention of the original brand and 2) the price that subjects would like to pay to get the ...
GISTRI, GIACOMO, S. ROMANI
openaire   +3 more sources

Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test

Asia Pacific Journal of Marketing and Logistics, 2022
Dana Lascu, Charmant Sengabira Ndereyimana, Antonio Lau   +2 more
exaly  

Legal protection for luxury goods and the counterfeiting challenge

2023
openaire   +1 more source

Can religiosity alter luxury and counterfeit consumption? An empirical study in an emerging market

Journal of Islamic Marketing, 2023
Noha El‐Bassiouny
exaly  

Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence

International Marketing Review, 2022
Rajesh Iyer, Barry Babin, Jacqueline Eastman   +2 more
exaly  

Counterfeit luxury consumption: A review and research agenda

Journal of Consumer Behaviour, 2021
Sameeullah Khan
exaly  

Knowledge, Morality, and the Appeal of Counterfeit Luxury Goods

Journal of the Association for Consumer Research
Ludovica Cesareo, Silvia Bellezza
openaire   +1 more source