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The Effect of Face Consciousness on Consumption of Counterfeit Luxury Goods
Social Behavior and Personality, 2014We conducted 3 laboratory experiments to determine how face consciousness influences consumption of counterfeit luxury goods, along with the moderating roles of usage occasion and brand prominence. The participants in the first study were 138 Chinese undergraduates who were allocated to a 2 × 2 design to evaluate their intention to purchase a ...
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Understanding consumers’ purchase intention towards counterfeit luxury goods
Asia Pacific Journal of Marketing and Logistics, 2018PurposeCounterfeiting is a large business involving the manufacturing or distribution of imitation goods. The purpose of this paper is to develop an integrated research model that combines neutralisation theory and perceived risk theory to explain consumers’ purchase intention towards counterfeit luxury goods.Design/methodology/approachOf the 280 ...
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